Digital Printing

 

Digital printing is a modern and versatile personalization technique. Unlike offset printing which uses rollers and cylinders to apply ink to the object, digital printing uses a digital printer to apply color directly to the object.

How does it work?

After a specialized software has prepared the graphic file, it is transmitted to the digital printer that applies the color directly to the object through inkjet technology. The printer checks that the ink is positioned correctly for a precise and accurate result.

Some examples of application on promotional items

Digital printing is a very versatile technique that allows you to print on pens, water bottles, notebooks and more.

Pros and Cons of Digital Printing

Pros

• High quality results with sharp details, vivid colors and smooth shades;
• Full-color printing, no limits to your imagination;
• Fast printing, faster delivery times;
• Suitable for medium-low quantities.

Cons

• Not suitable for large runs;
• Pantone colors may not always match. It is best to use CMYK values.