Transfer printing
A process originally developed in Georgian England for use on ceramics. The first recorded evidence of heat presses came around the 1960s. This printing process was used to create political posters and clothes for rallying activists during the Vietnam War. Heat transfer was primarily part of the fashion industry, but it was also used for kitchenware, puzzles, and many other products.
Transfer printing uses a special Teflon-coated paper that can withstand high temperatures. The back of the paper is coated with strong adhesives that stick to a product without any wear or tear. Large industrial machines, or heat presses, are used to transfer the design from the paper onto the product.
Digital models have opened up the possibilities for this printing process, making it more accessible than ever before! It’s an exciting way to add a custom design or logo onto your promotional giveaways.
Pros
- A clean and environmentally safe technique;
- Uses special inks that ensure a high quality finished product;
- Allows small runs of printing at low prices;
- Suitable for a variety of colours, with graphics being easily altered through the use of specialist software.
Cons
- Not suitable for large quantities as the process becomes more expensive and time-consuming;
- Prints can fade after several washes and do not last long;
- Prints are stiff and can make the fabric firm and less comfortable;
- Ironing prints will ruin image.
All things considered, heat printing remains a good method if you want a limited number of items printed as it offers a high level of detail at a low cost.
