Printing techniques

Choosing the best gift - from our wide product collection - for your promotional needs is only half of the success equation. The appearance of your logo or message carries equal importance. In order to ensure the realisation of your brand image, we provide various printing technologies, ranging from traditional methods to state of the art digital technologies.

The following guide aims to give you a brief overview of our labelling techniques and to help you pick the best for your selected item.


Embroidery is used to label textile products, resulting in durable and high-quality imprints, by an automatic embroidery machine which applies thread through needle stitches. Pantone matching is not achievable, due to limited thread colours.

Ceramic printing

Ceramic printing is used to label mugs, glasses and certain metal items using special ceramic paints fired at high temperature. The label is applied to the product similarly to transfer printing, then fired in a furnace.

Digital printing

Digital printing is used to imprint paper products and paper inserts in photo quality. Paper inserts can be produced in various sizes and shapes.

Epoxy doming

Epoxy doming is a unique printing technology, using full-colour printed stickers covered with 2 component resin. As a result, the treated sticker will have a 3-dimensional look. Epoxy domed logos can be produced in custom shapes and are resistant to UV rays.

Digital transfer

Digital transfer printing is a modern, full-colour alternative to traditional transfer printing. The design is printed in photo quality onto transfer paper with a special digital printer, then applied to the product with a heat press. Our digital transfer technology carries no limitation in size or shape of imprints.

Textile digital transfer

Textile digital transfer printing is a variation of digital transfer printing optimised for creating long-lasting, durable prints on clothing and accessories. To maximise imprint durability wash garments below 40 degrees Celsius.


Engraving utilises lasers to mark a product's surface. The surface of the product practically burns in the process to develop the logo. Even small logos can be printed very accurately. Engraving is applicable to metal, wooden, glass and certain plastic products.

Rotary Engraving

Rotary engraving utilises lasers to mark the surface of cylindrical products. With the help of a special rotary device the engraved product is rotated during the printing process, allowing a large imprint wrapping the item. Rotary engraving is applicable to metal, wooden, bamboo, glass and certain ceramic products.


Embossing is an elegant process that changes the surface of the material that has been embossed, through forming a 3D impression. This impression is achieved by pressing a specially-made die onto the product's surface.

Rainbow engraving

Rainbow engraving is a special laser engraving technology, utilising different wavelength laser beams to achieve coloured imprints on metal items, without the use of inks or chemicals.

Pad printing

Pad printing is the most popular, traditional ink-based labelling method. This technology uses a silicone pad to transfer ink onto an item with fine details and high accuracy, applicable to a wide range of materials. Pad printing allows labelling curved surfaces.

Inkjet Overprinting

Inkjet overprinting is used to imprint flat surfaces in full-colour with a special high-speed inkjet printer. As inkjet overprinting does not utilise white inks, imprint colours may be effected by the base colour of the product. Inkjet overprinting is applicable to porous materials, such as paper, natural bamboo and wood.

Screen printing

Screen printing is a traditional ink-based labelling process, for flat or flattenable products, with high durability and colour accuracy. During the screen printing process ink is directly pressed on the product's surface through a gauze, then fixed with heat treatment.

Rotary screen printing

Rotary screen printing is a special kind of screen printing for labelling bottles. The cylindrical screen printing machine rotates the product parallel with the gauze, resulting in continuous prints throughout the surface of the product.

Transfer printing

Transfer printing is based on traditional screen printing, however, instead of being directly screen printed onto an item, the design is printed onto transfer paper, then applied with a heat press. Transfer printing is applicable to a wide range of products and holds several advantages over screen printing.


Sublimation printing is a full-colour, digital labelling technique with photo quality. Designs are printed with special ink on a transfer paper, then heat-pressed onto the product's surface. Sublimation is only applicable to light coloured polyester and sublimation coated products.

UV led technology

UV LED printing is a full-colour, digital labelling process utilising UV-cured inks. Logos are directly printed on the product's surface in high-resolution, resulting in instant photo quality imprints.

Rotary UV LED Printing

Rotary UV LED printing is a digital, full-colour labelling process to create photo quality imprints directly on the surface of cylindrical and conical items, allowing a large imprint wrapping the item. Rotary UV LED imprints are coated with transparent varnish for an exquisite look and extra durability.

Vision film printing

Vision Film printing is a special printing technique for labelling sunglasses lenses. During the labelling process, a digitally printed and perforated film is applied enabling a high degree of customisation.

Vinyl sticker

Vinyl stickers are digitally printed full-colour, self-adhesive stickers applicable to various, otherwise hard to print, products. Vinyl sticker logos can be produced in various sizes and shapes.

Ceramic white printing

Ceramic white printing is a special full colour printing technology for white ceramic products, which is based on ceramic printing.

Custom built

With the custom-built formula you can decide which shape, color and graphics your product should be realised. The product will be fully customized without limitations of print space or colors.

2012 - GMedia Group Srl - Logo GMedia Group SRL Via Silvestro Lega, 29 51100 Pistoia, Italy - Tel:( 39 ) 0573 1780174, E-mail: info(at), P.Iva IT01799810476
Copyright © 2012-2023 HiGift, a GMedia Group trademark. All rights reserved.