Artwork for embroidery applications must be “digitized”. Embroidery digitizing is the process of converting existing artwork like your design or logo into a stitch file that an embroidery machine can read and sew onto a garment. Something to keep in mind with this process: small letters and tiny details are not well suited for this decorating method because of the limitations of digitizing and using thread as the medium. When an item is embroidered, its placed under an embroidery machine with a hoop around the area to be decorated, holding the material flat and taut while the machine begins threading the design onto the product. Embroidery is common on hats, blankets, and apparel such as button-up and polo shirts.


  • Machine embroidery uses a programmable embroidery digitiser that will convert your design into a format that can be read by the machine;
  • Embroidery companies often have stock pieces already available (T-shirts, caps, etc.);
  • The process is very fast;
  • Can use artwork with lower quality or resolution than what is required for printing;


  • Can only be used on fabric;
  • Cannot reproduce gradients and subtle shades;
  • Does not produce very fine details;
  • Can damage waterproof materials.

Needless to say, embroidery is suitable for a large majority of promotional items that are made from textile materials.

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