Guide to choosing Custom Greetings cards
In an increasingly digital world, custom greeting cards are an ideal way to go against the trend and bring attention back to a gesture that is always appreciated: sending good wishes, especially on important occasions. With different formats available, each with its own materials and dimensions, it is easy to find the card that best suits the occasion. Customisation is almost unlimited thanks to the many printing techniques available, each designed to work well with a specific product. By giving custom greeting cards at events and celebrations, a company can express closeness and appreciation to both customers and employees.
Available formats
The available shapes are mainly square or rectangular and vary according to the dimensions offered. The largest custom greeting cards come in the classic A6 (105x148 mm) and A5 (148x210 mm) formats, together with a 148x148 mm version for those who prefer equal sides. Cards with a three-dimensional pop-up figure inside, usually a Christmas tree or gift boxes, are an intermediate size and measure 105x155 mm. Smaller alternatives are also available and generally do not exceed 90 mm in width and 60 mm in height. These include hangtag-style cards, ideal for companies that want their custom greeting cards to stay attached to other gifts such as personalised water bottles and sport bottles or personalised backpacks.
How to choose the most suitable material
The material most commonly used to make custom greeting cards is paper. However, it is not always the same and differs from one product to another. Options include high-quality card, in white or angora shades and suitable for both professional and informal settings, as well as recycled cardboard with a kraft finish, which is darker and can convey a stronger handcrafted feel. Another particularly appreciated option is natural wood card, simple and pleasant to the touch thanks to its grained finish.
Tips for greeting card covers
Creating custom greeting cards is a much older practice than you might think, but then as now, the first element that catches the eye is the cover. Effective customisation can immediately communicate the main theme to the person receiving the card. By creating a good first impression, a company can also leave a pleasant memory of itself and contribute to customer or employee loyalty. Several printing techniques are available and, by choosing the one best suited to the occasion, the greeting message can achieve the right tone.
The different printing techniques
Choosing the right printing technique for an order of custom greeting cards is not simple, especially given the many options available.
- Embossing: a permanent and elegant finish that works particularly well in professional settings such as corporate celebrations.
- Debossing: another technique that can attract attention thanks to its refined appearance and pleasant tactile effect.
- Digitally printed paper insert: provides durable, high-quality printing protected by transparent materials such as plastic and glass, but does not allow direct printing on the item. Together with embossing and debossing, it is among the techniques most suitable for A6 and A5 formats.
- Digital printing: a modern and versatile technique that uses full-colour printing to produce even gradients and sharp details.
- Screen printing: economical, especially for large quantities, and durable. Its limitation is that it cannot print more than four solid colours.
- Pad printing: another economical and versatile technique, also limited to a maximum of four solid colours. It works very well on hangtag-style cards.
- Engraving: a precise and elegant technique that creates visual depth and gives the surface a slightly rough texture, producing a pleasant tactile effect. It is probably the best choice for natural wood cards.
Gift ideas and possible uses
When talking about custom greeting cards, thoughts immediately turn to gifts and celebrations, especially Christmas. One of the most common uses for these cards, together with celebrating graduations and birthdays, is indeed to wish the recipient a Merry Christmas. Including custom greeting cards in corporate Christmas boxes alongside products such as personalised chocolates and personalised mugs highlights the company’s attention to employees, suppliers and customers. Wishing an employee a happy retirement is another occasion that can suit this product. In such cases, custom greeting cards can also act as invitations to a corporate celebration, perhaps for an anniversary or the achievement of an important business goal. In the sporting world, these cards can be a perfect way to celebrate a club centenary. Giving them out during a match can show attention to supporters and may even win the appreciation of neutral spectators.
In-depth guide to choosing custom greeting cards
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Custom Greetings cards - FREQUENT QUESTIONS
In many cases, especially for A6 and A5 formats, printing is available on both the front and the back. Each product has its own characteristics, which can be checked precisely and in detail on the relevant product page.
Yes. Book-style custom greeting cards can also be printed on the inside of the card. For precise and detailed information, always check the product page or contact us.
In this case, the best choice is probably digital printing, as it provides a high-quality result and works well on different surfaces and materials. For precise and detailed information, always check the product page or contact us.
Screen printing is probably the most suitable technique in this case. Printing costs are low, especially for large orders, and the raised effect it creates works well with a material such as recycled cardboard. For precise and detailed information, always check the product page or contact us.
It largely depends on the occasion for which you choose your custom greeting cards. Christmas or birthday greetings are usually colourful, creative and informal, while a corporate celebration may call for a more formal tone and understated colours.
If the greeting is addressed generally to people or companies, adding a digital signature to the chosen design is probably the best option. If the greeting card is intended for important customers or partner companies, a handwritten signature, when paired with the right product, is likely to be more appropriate.
Yes, in most cases. Once you reach the chosen product page, simply click the «BUY SAMPLE» button. If you have questions or specific requests, contact our customer service team.
Yes, they are. As they are made from materials such as paper, cardboard and wood, they are highly eco-friendly products. Eco-friendly items are easy to identify thanks to the green leaves shown on product pages: from one to three depending on the indicated sustainability level.