Choosing guide for Personalised Towels
Used every day at home, at the gym, at the pool and while travelling, Personalised Towels are among the most practical and versatile promotional items. Materials and fabric weights define their composition, softness and versatility, while the range of sizes makes them suitable for many situations, in both public and private settings. By choosing the print method that best suits your needs, you can also turn Personalised Towels into a distinctive product that enhances your brand.
How to choose between materials
The materials used to make Personalised Towels fall mainly into two categories: synthetic and natural. The main natural material is cotton, which is soft, absorbent and widely used both in products of this type and in Personalised Sponge towels. In its organic and recycled variants, it combines environmental awareness with traditional textile properties. Synthetic fibres are much more varied and mainly include RPET, which is lightweight, quick-drying and sustainable, and Personalised Microfiber towels, which are also quick-drying and very compact. These two materials, together with standard and recycled polyester, are typical of technical and sports products.
Available formats
The most common format, and one of the most versatile, is 50 x 100 cm: it is available in various materials and allows practical, quick drying of either the whole body or specific areas. Two other common sizes are 70 x 140 cm and 30 x 50 cm. The first is the classic bath format, usually used after a shower, while the second is used for hand and guest towels, which are smaller and more compact. In sports settings, the 30 x 80 cm format is very common, as it is lightweight and practical for both indoor and outdoor activities. There are also maxi formats similar to Personalised Beach towels, intended mainly for bathrooms and beaches; the most common size is 100 x 180 cm. Many other formats are also available, with dimensions that vary according to their intended use. Depending on the type, they can be long, short, narrow or wide. In general, however, widths range from 30 to 100 cm and lengths from 30 to 180 cm. Many products also include accessories that make them easier to carry and use outdoors: cases, bags, pouches and elastic bands help fold them down and make them even more practical in specific situations.
Fabric weights
Fabric weight is particularly important for Personalised Towels because it expresses the weight of the fabric per square metre and helps determine the towel’s thickness, softness and absorbency.
- Ultra-light towels: 160 g/m² or less. Typical of technical and sports products that are easy to dry and carry.
- Lightweight towels: from 160 to 250 g/m². A good compromise between absorbency, lightness and compactness.
- Medium-weight towels: the classic middle ground and, as often happens, the most versatile range. From a minimum of 250 to a maximum of 400 g/m².
- Heavy towels: the 400 to 450 g/m² range includes substantial, soft products with an elegant appearance.
- Very heavy towels: models above 450 g/m² stand out for their thickness and softness, making them particularly suitable for premium settings.
Personalisation
Choosing the most suitable print method is not always immediate and depends not only on the characteristics of your artwork, but also on the product material, print area and available branding positions. It is, however, the element that more than any other makes your Personalised Towels distinctive and recognisable. If you need an elegant, durable and very precise result, you can choose between engraving and embroidery. If your logo is fairly simple and does not contain details that are too small or thin, screen printing is particularly suitable: it is cost-effective and can also create an attractive raised effect. Transfer printing and digital transfer can reproduce vivid, detailed images with excellent quality, but they have some limitations. The first withstands washing and wear well, but cannot use more than eight solid colours and may be damaged by ironing; the second allows full-colour printing but is not recommended if the product surface is uneven. Two other techniques that are particularly suitable for products of this type, where available, are DTF printing on fabric and sublimation. Sublimation can print in full colour and, where the product allows, can cover the entire surface; however, it can only be applied to polyester or specially treated materials. DTF printing also offers full-colour, photographic-quality results, but may be damaged by ironing.
Gift ideas and usage suggestions
Personalised Towels are extremely versatile but, especially in settings such as hotels, resorts and B&Bs, they are almost indispensable. In addition to placing them in guest rooms, these businesses can create coordinated sets so guests have everything they need to feel comfortable during their stay, especially where services also include swimming pools and wellness centres. Thermal spas and spas can provide them to customers together with Personalised Bathrobes and Personalised Slippers, while gyms and sports clubs can use them in two ways: as equipment for users and as a gift for new members and subscribers. Their usefulness in everyday life also makes them suitable for other types of corporate merchandising. More compact and technical versions, for example, can be particularly suitable for distribution at trade fairs and sports-themed events, while softer towels with higher fabric weights make excellent premium corporate gifts.
If you need further information or a practical checklist to help you choose your Personalised Towels, download this document.
Personalised Towels - FREQUENT QUESTIONS
It depends on the intended use. Cotton terry towels are particularly suitable wherever softness and comfort matter, while microfiber and other synthetic materials are especially suitable for sport, gyms and travel because they are lightweight and quick-drying.
The choice depends on the type of gift you want to give. Compact 30 x 50 cm formats are excellent for giveaways and welcome kits, while 50 x 100 cm towels are medium-sized and more versatile. Large formats of 70 x 140 cm and above are more suitable for premium gifts. Before choosing, also consider the material, fabric weight and target audience.
Microfiber towels or synthetic-fibre towels are the most suitable. They are lightweight, compact, absorbent and quick-drying. Small or medium formats work well for training and fitness, while larger towels are recommended for swimming pools, showers and changing rooms. Also consider models with an elastic band, case or bag if you want to make them easier to carry.
Medium and higher fabric weights are particularly suitable because they provide comfort and substance. Between 350 and 400 g/m² offers a good balance between compactness and practicality, while from 400 g/m² upwards the towel generally feels fuller and more elegant. Fabric weights above 500 g/m² are suitable when you want to offer an extremely soft product with a premium appearance.
It depends on the intended use. Lightweight towels are particularly practical for sport, gyms, travel and outdoor activities, especially when made from microfiber or synthetic fibres that promote compactness and quick drying. Heavier, fuller towels are better when comfort and softness are the priority. Fabric weight, however, should not be considered on its own: before choosing your Personalised Towels, also check the material, formats and print methods available for that product.
A set is useful if you want to offer coordinated formats for different uses. This is recommended for corporate gifts and in facilities such as hotels, spas and wellness centres. Combining the three main formats (30 x 50 cm, 50 x 100 cm and 70 x 140 cm) covers the main needs of guests or customers, although different combinations can be chosen depending on the intended use.
The logo position depends on the model and the available print method. Specific areas at the top or bottom are usually the most commonly available positions, while models designed for sublimation may allow much larger surfaces to be used. Products supplied with a case may also allow the accessory itself to be personalised. The actual printable area should therefore always be checked on the relevant product page.
It depends on the characteristics of your logo and the result you want. Embroidery is suitable if you want a classic, tactile personalisation with a three-dimensional effect, but it is not suitable if your artwork is particularly thin or detailed. Engraving, on the other hand, creates a low-relief effect that adds depth and can reproduce high-quality text and images. Colour also makes a difference: engraving cannot reproduce colours, while embroidery is more versatile and, in its full-colour version, has no limits.
Yes, this option is available for most Personalised Towels. Once you have selected the product, simply go to its product page, click “BUY SAMPLE” and complete the purchase process. Checking the material, fabric weight, softness and size in person is always a good idea, especially if you are planning a fairly large order.
You should mainly consider the characteristics of your logo and the intended use. Light shades generally enhance dark or very colourful logos, while stronger colours can create effective contrast with light artwork. For hotels, spas and wellness centres, understated shades coordinated with the setting are often suitable; for gyms, sports events and promotional initiatives, brighter and more recognisable colours may be preferable. Colour availability varies by model and can be checked on the relevant product pages.