Choosing guide for Personalised Beach towels
Practical and comfortable at the beach, by the pool and on holiday, Personalised Beach towels are versatile accessories for everyday use. Different sizes and shapes suit a variety of settings, while materials and finishes affect both appearance and functionality. Fabric weight also matters, as it influences the feel of the textile and comfort in use. Various customisation techniques allow logos, text and graphics to be added, making each towel recognisable and giving the brand greater visibility.
The most commonly used materials
The softness, absorbency and drying time of personalised beach towels depend largely on their fabric. Alongside single-fibre designs, there are blended fabrics that combine different materials. These blends make towels more versatile by bringing together the characteristics of their individual fibres. The most widely used material is cotton, a natural fibre that is soft, breathable and absorbent. In addition to conventional cotton, there is organic cotton, grown using organic farming methods, and recycled cotton, made from recovered textile fibres. Other options include polyester, valued for its durability and quick drying, and RPET, made from recycled plastic materials. Both are frequently blended with different types of cotton to make fabrics more durable, practical and easy to care for. Microfibre is less common in this range but produces lightweight, compact towels that dry quickly.
Sizes and finishing details
Personalised beach towels come in various shapes and sizes, but it is important first to distinguish between traditional beach towels and sarongs. The former are the classic option for drying off or lying on different surfaces; the latter are generally thinner and lighter and can be tied or worn over swimwear. Some models combine both functions.
- Rectangular: the most common and versatile shape, comfortable for lying on sand or a sun lounger and ideal for drying off after a swim. A typical size is around 90 × 170 cm.
- Compact: some versions are also known as hammam towels. Usually lightweight, easy to fold and space-saving, they work well for travelling, swimming pools and spas. Typical sizes range from about 70 × 140 to 90 × 160 cm.
- Large: offers more room to stretch out or wrap up after swimming. For extra comfort, dimensions may reach 100 cm wide and 180 cm long.
- Round: a circular design suitable for sitting and relaxing on sand or grass, with a diameter of around 143 cm.
Some models include drawstring bags or backpacks for carrying and storing the towel, while others feature decorative finishes such as fringes, tassels, finished borders and two- or three-colour stripes. Coordinated sets with a sarong, beach bag and wash bag are also available, helping to organise accessories for the beach or a holiday.
Available fabric weights
Fabric weight is measured in grams per square metre and helps indicate how substantial or lightweight a personalised beach towel will feel. Generally, higher weights mean a thicker fabric, although comfort also depends on composition and construction. Lightweight towels of 110 to 150 g/m² are thin, compact and easy to carry. Mid-weight designs of 170 to 210 g/m² balance portability with comfort and are well suited to everyday use. Medium-heavy options of 250 to 300 g/m² feel more substantial and enveloping. Finally, weights above 300 g/m² are typical of thicker, fuller towels and are particularly suitable when softness and comfort are priorities.
Customisation options
Printing techniques allow logos, wording and graphics to be added to promotional products, making them recognisable and reinforcing brand visibility. Not every technique is available on every towel: the choice depends on the fabric, the design and the printable area. Screen printing is a common option for personalised beach towels. It is particularly cost-effective for larger quantities and suits simple logos using a few solid colours. Transfer printing is also widely available and can reproduce durable, detailed, multicolour logos, although the print may be damaged by ironing. Embroidery, available in standard and full-colour versions, uses coloured threads to create durable, slightly raised motifs with a traditional, elegant finish. Among digital techniques, digital transfer printing is especially useful for detailed images containing many colours and gradients.
Gift ideas and suggestions for use
Personalised beach towels are now among the most widely used accessories on summer holidays. They first became popular in the 1920s and have since gained ground, particularly in leisure and relaxation settings. At beach clubs, private beach facilities and swimming pools, towels can be made available to guests in reserved areas, included with sun lounger and parasol packages or given to seasonal members. Hotels, resorts and holiday villages can also provide them beside the pool or combine them with products from the Personalised Slippers and Personalised Fans categories to create a practical summer welcome kit. Spas, thermal centres and wellness facilities can offer towels in their on-site shops or include them in wellness packages. In tourism and leisure, tour operators, cruise companies and excursion organisers can hand them out on boat trips, group holidays and beach outings. Compact, lightweight models, possibly with a carrying pouch, are particularly suitable because they take up little luggage space and remain useful throughout the trip. Personalised beach towels are also an appealing option for brands and businesses creating merchandise or corporate gifts. They can become part of summer collections, serve as loyalty rewards or be given to customers, employees and partners at events and promotional campaigns.
If you would like a more detailed overview or a practical checklist to help you select the most suitable personalised beach towels, download this document.
Personalised Beach towels - FREQUENT QUESTIONS
It depends on the features you need and the intended use. Pure cotton is valued for its softness, breathability and absorbency, while blended fabrics can be easier to manage and, depending on their construction, dry faster. A pure cotton towel is worth considering where guest comfort is a priority; a blend can be an excellent alternative for swimming pools and summer promotional campaigns.
Decide based on how they will be used. For a classic, more substantial accessory for sun loungers and pool areas, a beach towel is preferable. If you want to give away something lighter, more versatile and easier to carry, a sarong may be a better choice. Consider towel-sarong hybrids if you need to meet both requirements.
For hotels and resorts with pools, 90 × 170 and 100 × 170 cm towels are convenient for sun loungers. Spas and thermal centres may also find compact hammam towels useful, such as 70 × 140 or 90 × 160 cm. Fringes and tassels add a decorative touch, while simple edges are practical for frequent handling. Consider storage arrangements, colours and materials before deciding.
Think about how the towels will be used and managed. Choose lightweight fabrics for trips, conventions and summer outings. Mid-weight fabrics work well for towels provided daily to guests at pools, beach clubs and spas. Medium-heavy and heavy fabrics suit hotels and resorts aiming to offer greater comfort.
For everyday use on beaches and by pools, rectangular cotton towels of around 90 × 170 cm with fabric weights of 180 to 300 g/m² are particularly suitable. Beach clubs that focus on comfort may consider 100 × 170 cm sizes and heavier fabrics. For giveaways or seasonal memberships, cotton-polyester blends that generally dry faster, or compact easy-to-carry designs, are also worth considering.
It depends on the model. Common positions include the centre, a corner, a band or the upper or lower section. The reverse may be available on some products, while models with a pouch or bag may also allow the accessories to be branded. Not every position is offered for every item. Always check the print areas specified on the individual product page.
That depends on the characteristics of your logo and the effect you want. Embroidery gives a textured, traditional and carefully finished appearance that can complement towels for resorts, hotels, spas and beach clubs. Screen printing suits simple logos with a few solid colours and can be especially economical at higher quantities, making it a good choice for corporate merchandise and promotional kits. Consider transfer or digital transfer printing for highly detailed, colourful graphics.
Yes, in most cases. Open the relevant product page, click the “BUY SAMPLE” option and complete your order. A sample lets you assess the actual dimensions, colour, softness and weight of the towel.
Yes, you can. For products offered in several colours, you can choose the shades you prefer and the required quantities, subject to current availability. A mixed-colour order can have greater visual impact and give guests more choice, particularly in hotels, wellness centres, beach clubs and resorts.
Consider your brand colours, logo legibility and coordination with sun loungers, parasols and other accessories. Beige, sand and neutral shades can work well in a spa with a natural palette, whereas beach clubs might choose light blue, navy or brighter colours. For a large order, consider keeping several shades available to suit different preferences and needs.