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What are the advantages and why attending trade fairs?

Trade fairs are great meetings where manufacturers and sellers can be connected with consumers.
Trade fairs are a very ancient tradition. They date back to the Middle Ages, where during every holiday or religious tradition traders used to gather in large fairs looking for business opportunities.
At that time, trade fairs were also awaited by citizens, curious about the advantage of buying some stuff during these exhibitions. The famous onion trade fair or the international trade fair of Messina, still present today are just one of examples.
Modernity has evolved the concept of classic trade fair, introducing mono-thematic trade fairs, such as the chocolate fair, exhibition fairs (think of the expo), sector fairs, such as the craft fair, the photography fair, the International book fair .. Are just some examples.
Fairs are extremely important for every company, even today. Despite the technology and Internet, you need to get in touch with your target and your competitors to understand better the market trend, the sector updates, and the strategies to be implemented.
It is essential to study the reason that leads your company to participate and focus on a specific fair rather than another. This is to avoid wasting money and time and having to run to cover unexpected damage.

Why giving away promotional items to your customers during fairs?

Attending a trade fair is not enough to be remembered by your potential customers.
Participants go around many stands, they see and touch many articles and products. So, they can't remember every attendees. Raison why you should touch them emotionally to be remembered.
Promotional giveaways are essential to show up your business and to make sure success in the trade fairs.
In 2019, PPAI, the promotional products association International, published a study stating that 90% of people who receive a gift during a fair remember the brand which they got it from. In addition, 80% of these people are willing to make a purchase from the same company.
The reason of this behavior is almost obviously.
It is part of the branch of gratitude marketing. Every time we receive a gift we feel appreciated, so when the need for an equivalent purchase arises, our mental availability, on that product or on that service, suggests us to choose it.
That’s why is crucial to study ad hoc promotional items for trade fairs.

What are the most interesting trade show giveaways and how to select them?

First of all, you need to know which promotional item you would giveaway in each specific trade fair.
Corporate gifts represent your business: the material, color, shape, even the packaging represents your corporate values. That’s why it becomes vital for your marketing.
Before each trade fair you should prepare a structured marketing plan to decide:
- what do you want to communicate, what message do you want to leave and which item could be unique for the specific occasion and obviously the budget to devote for.
Another very important step is to customize your whole stand. Each employee in your stand should have a personalized clothing and work tools with your logo. These details communicate professionalism about your business, so paying attention to them make the difference in terms of return on investment.
Generally, the most interesting trade show giveaways are:
- Hi-Tec items: Custom Usb; Custom Adapters; Custom Chargers; Custom Earphones; Mobile accessories; and Tablet accessories.
- Office and business items: Custom Pens; Blocknotes and blocks; Custom pen sets and Custom folders.
- Clothing items: Custom shopper bags; Custom gloves and scarves; Custom shirts.
- Fashion items: Custom water bottles; Custom toys and puzzles; Custom Key rings and Custom home decorations.

How to order exhibition giveaways on HiGift?

After the study and the design phase, there is the promotional items order and production phase.
This step is so important because you can touch by your hand if design phase matches with the real production.
Buying custom items has never been easier:
- If you are not already our customer, register your account on our website
- Log in to your account
- Choose the item you prefer by indicating the color, quantity and printing technique and send us the order.
And now it's up to us!
Our staff will proceed to create a free print draft to show you the rendering of the articles made with your logo.
At this stage it is essential to evaluate with attention the rendering, to understand if your marketing team agree with results.
After your approval, we will proceed with production.
You will receive your personalized items in estimated average of15-17 days.
And what if you have an innovative item that you cannot find on our website? No problem at all.
Contact us and we will handle it.
For more information on how to place orders, visit our Help - How to order section.

Custom Exhibitions - HiGift

Find here the promotional items of the exhibition category and customize the corporate gifts with the printing of your logo.
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