Sport has a very ancient origin, as well as the marathon race that we know today, born from a very interesting historical anecdote:
In fact, it is said that the origin of the marathon is linked to the history of the battle of Marathon, where the city of Athens fearful of the Persian army who landed on its belongings to own it, sent the messenger Philippide to ask Sparta for help. Sparta accepted the request, but would not have intervened before 10 days. Meanwhile, the Athenian army managed to devise a defense plan.
Philippides known to be a messenger who ran faster than a horse, ran 500 km in a few days to warn the city of victory, to prevent the city burning.
That’s how marathon born.
Marathons, in fact, are very popular and highly attended as a sporting events. In recent decades, marathons have been used as a fundraising tool (like running for life), where solidarity met sport. But, marathons are also social events as well as solidarity, think about marathons that each city organizes for its community: Lucca Marathon, Bologna Marathon, Run Rome, Treviso Marathon, Florence Marathon and many others.
Marathons are highly appreciated and give much visibility to organizers because they communicate social and collective commitments.
Many social movements were born to express themselves through sport and in particular with marathons, such as the run color and the Unesco cities Marathon which are real cultural as well as sporting events.
In fact, many large companies use marathons as an inclusive and internal re-branding tools.
Attending a sport event is not enough to be remembered.
Original and coherent events are a great emotional impact to customers and help you to be remembered by your employees for a long time. On a well organized event customized items cannot be missing. If you are looking for an impactful event you should organizing it in every single detail.
Being gifted makes us feel appreciated and this works in any relationship, even between sellers and customers.
In 2019, PPAI, the promotional products association International, published a study stating that 90% of people who receive a gadget during an event remember which company they got it from. In addition, 80% of these people are willing to make a purchase from the same company.
If you are organizing a marathon or a running event, thinking on a personalized gadgets makes an indelible event. And even after, your promotional items will be used remembering the event to your runners and showing your brand everywhere they move for.
Starting from the runners’ sportswear, to the banners advertising to promote the event, to the street directions to reach the marathon venue, and also to mark who is spectator and who is inside the organizing team. They are all important elements to be studied for the success of the marathon.
During the marathons there are also gadgets that can be sold and their revenues used for social and solidarity purposes. Reason why customizing these items becomes extremely necessary.
First of all, you need to know which promotional item you would giveaway in each specific event.
Corporate gadgets represent your business: the material, color, shape, even the packaging represents your corporate values. That’s why it becomes vital for your marketing.
Before each event you should prepare a structured marketing plan to decide:
- what do you want to communicate, what message do you want to leave and which item could be unique for the specific occasion and obviously the budget to devote for.
Another very important step is to customize your whole stand. Each employee in your stand event should have a personalized clothing and work tools with your logo. >br> These details communicate professionalism about your business, so paying attention to them make the difference in terms of image.
Generally, the most interesting sporting event giveaways are:
- Clothing items:
- Sport accessories; Silicon wristbands; Custom rainwear; towels for sport; Custom water bottles. - Organizing team tools: Custom lanyards; Custom pens and Safety signs and Custom shirts.
- Awards and prizes: Custom trophies.
After the study and the design phase, there is the promotional items order and production phase.
This step is so important because you can touch by your hand if design phase matches with the real production.
Buying custom items has never been easier:
- If you are not already our customer, register your account on our website
- Log in to your account
- Choose the item you prefer by indicating the color, quantity and printing technique and send us the order.
And now it's up to us!
Our staff will proceed to create a free print draft to show you the rendering of the articles made with your logo.
At this stage it is essential to evaluate with attention the rendering, to understand if your marketing team agree with the results.
After your approval, we will proceed with production.
You will receive your personalized gadgets in estimated average of15-17 days.
And what if you have an innovative item that you cannot find on our website? No problem at all.
Contact us and we will handle it.
For more information on how to place orders, visit our Help - How to order section.