How to choose Personalised Stickers & labels
Practical, lightweight and versatile, Personalised Stickers & labels offer a simple way to identify objects, decorate surfaces and communicate messages. They can accompany a product, enhance packaging or make a campaign more recognisable without taking up much space. Different models, shapes and sizes help you find the right option for each setting, while the material affects appearance, feel and durability. Personalisation makes the difference: printing logos, lettering and images gives you almost unlimited creative freedom to match your brand identity and the occasion.
Available models
The Personalised Stickers & labels range includes items with different characteristics and functions. Some are applied directly to surfaces, while others are used as hanging tags or printed displays. Understanding the differences helps you choose the right product.
- Stickers: available in regular or custom-cut shapes, they can be applied to compatible surfaces to decorate items, identify objects or communicate messages. Sticker sets with multiple designs on sheets are also available for creative and decorative activities.
- Labels: designed to identify products, display information or accompany packaging and gifts. They may be self-adhesive or supplied as tags to hang or insert.
- Posters: generally larger printed sheets for displaying images, illustrations and messages, particularly suitable for walls, noticeboards and exhibition spaces.
Materials and composition
Paper is the main material used in Personalised Stickers & labels, although its characteristics vary by product and purpose. Traditional stickers use lightweight self-adhesive paper, which is practical to apply to a variety of surfaces and well suited to decorations, packaging and everyday objects. Some labels have more specific properties: plant labels use water- and tear-resistant paper to better withstand moisture and frequent handling. Certain models are also available in seed paper, a biodegradable option that can be planted after use. Posters use premium matt, uncoated 250 g/m² paper, which is sturdier than ordinary printing paper and reduces reflections while showcasing artwork and images.
Shapes and sizes
The shape and size of Personalised Stickers & labels affect both their appearance and the space available for artwork. Stickers may be round, square or triangular. These models generally come in five sizes, from XS to XL, measuring approximately 25 to 125 mm. Fully custom-shaped stickers can be die-cut to suit your design and may measure up to 210 × 297 mm. For sticker sets, dimensions refer to the sheets, generally no larger than 140 × 210 mm. Labels are usually rectangular, including 50 × 100 mm models. Posters provide the largest print surfaces, in A4 (210 × 297 mm) and A3 (297 × 420 mm) formats.
Printing techniques
Personalisation determines how stickers and labels look and lets you use logos, text, pictures and colours creatively. However, not every printing technique is available for every item: the choice depends on the material, the complexity of the artwork and the available print area. The most common technique is full-colour digital printing, which reproduces colours, gradients and fine details. A digital printer applies the design directly to the product, generally giving sharp, high-quality results in a relatively short process. Selected items also offer pad printing for simple logos and text, or a full-colour printed adhesive, where artwork is first printed on a self-adhesive support and then applied.
Gift ideas and practical uses
Personalised Stickers & labels are versatile promotional items that adapt easily to different settings. Depending on the artwork, they can serve as practical everyday tools or as decorative and playful items. In shops and retail businesses, they support product launches, enhance packaging and complement sales; in companies and professional offices, they help organise documents or decorate desks, offices and reception areas. Their low cost makes them suitable for trade fairs, conferences and events. They can be handed out alone or alongside items from other catalogue categories, such as Personalised Water bottles & Sport bottles, Personalised Diaries and Personalised Notebooks. In schools and educational centres, stickers can reward pupils or become part of creative workshops. Plant nurseries and garden centres can use labels to identify plants and accompany gifts, particularly when made from eco-friendly materials. Posters also suit showrooms, car dealerships and workshops, where they help decorate spaces, present products and make company logos and symbols more visible.
If you need more detailed information or a practical checklist to help you choose from Personalised Stickers & labels, download this document.
Personalised Stickers & labels - FREQUENT QUESTIONS
It mainly depends on the intended use and the message you want to convey. Stickers are suitable for decorating objects, packaging and compatible surfaces, while labels help identify products, display information or accompany gifts. Posters are larger and therefore better suited to displaying images, announcements and promotional messages where visibility matters.
Choose according to the artwork and the effect you want. Round, square and triangular stickers are ideal for logos and designs that fit regular shapes. Custom-shaped stickers follow the outline of illustrations, animals or objects, creating a more distinctive result.
Consider the details of your artwork. XS and S stickers suit simple logos and small decorative elements; M, L and XL provide more room for larger or more detailed logos. For labels, also check the legibility of information and the size of the item they will accompany. For posters, choose according to the image: the A3 version has a landscape layout, while A4 is portrait.
Yes, depending on the model. Some products let you choose between different shapes while keeping the same size; others have fixed shapes and dimensions. Check the details on the relevant product page.
Choose posters when your artwork or message needs to be clearly visible. At trade fairs and events, small stickers are often easier to carry and hand out. Geometric stickers suit simple, clean logos; custom-cut stickers are better when the outline needs to follow a specific object.
Base your choice on the size of the packaging and the effect you want to achieve. Regular or custom-shaped stickers can decorate boxes, display a logo or act as decorative seals. Hanging tags accompany parcels and gifts without sticking to the surface. Seed-paper tags can also be planted after use.
Yes. Where available, choose full-colour digital printing, which can reproduce photographs, illustrations and images with rich colours and gradients. Check that the product's print area is large enough for your photograph.
It depends on each product's available print area. For some models, it matches the stated product dimensions; for others, printing is limited to a specific area. Before ordering, check the printing information on the product page.
Yes, in many cases it is included. When this applies, you will only pay the print setup costs at checkout. Otherwise, any additional printing charge will be shown before payment.
It depends on the product. The minimum is generally 100 pieces, but some models require 250. Certain items can also be purchased as a single sample. Available quantities and corresponding prices are always shown on the product pages.