HiGift | promotional items blog 21 / 34

If you want to advertise your company in a smart way, there's nothing better than personalised pens. Using them as promotional products is a simple but effective strategy to make yourself known.

Businesses and brands often purchase custom pens with logo as corporate gifts. There are several reasons for this. Among these, it's worth noting that they're at once cheap and impactful.

You can use various items to make your brand visible. However, the fact that they can imply significant costs is not to be underestimated. The same goes for seasonality. Some corporate gifts, however long-lasting and successful, are suitable for specific periods only. Pens, on the contrary, are useful at all times of the year.

The latest data collected and analysed by Infomineo leave no doubt. The trend towards energy saving and sustainability is constantly growing. That's why companies are investing more and more in promotional eco-friendly products.

Businesses that offer goods and/or services in different sectors aim at maximum sustainability. This aspect affects not only recruitment, but the way in which they advertise, too.

Moreover, the public's attention to respect for the environment is now a constant. For this reason, businesses plan marketing campaigns by using sustainable corporate gifts.

Facts about the bookmark: its origin

The bookmark originated in the ancient times. The first one appears in the history of man with the first alphabets.

It was made of highly valuable rigid material. It could have been bone, gold or wood, all finely worked.

It's in the Middle Ages that the bookmark takes the shape that we know today. Even before Gutenberg invented mobile printing in 1455, monks and prelates used this small tool to make it easier to read and study the sacred texts.

At the beginning they were simple pieces of cloth or ribbons attached to the cover of the books. This tradition is still in use today during public readings of holy books, during religious functions or ceremonies.

Do you wish to equip your workstation with all the comforts and above all with suitable accessories? Customized notepads in A6 and A7 format may be the solution you're looking for.

Besides making the environment look smarter, they're very useful during meetings, when you need to take notes.

Let's see in detail how to create perfect personalised notepads for your office. We'll find out what are the advantages of using these corporate gifts to optimise work times.

Personalised backpacks could be a great gift idea for a student who's leaving for Erasmus. Or maybe for sportsmen who never know where to put what they need for the gym.

Customising such a useful item with the name of the birthday guy makes the gift unforgettable. It gives it an extra touch. There are different types of personalised backpacks you can choose from, each of which best meets certain needs.

Who is this gift idea good for? How can you choose the perfect backpack?

Backpacks allow you to carry weights in a comfortable and healthy way for your back. Unlike bags, which bring the weight on one side only, backpacks split the weight evenly on the shoulders. In this way, they don't harm your posture.