Colour is a fundamental element to convey a message through personalised products.
Each color has its own psychological and cultural connotation, so choosing the right color can help create a lasting impression and reinforce the message you want to communicate.
That's why color can be used as an effective tool to create a lasting impact on the audience and spread the message more strongly. Seizing the opportunity offered by color selection decision-making when designing a custom item is critical to making it work. Find out what colour you are by clicking here.
Colour as an element of communication
Color is an important element of communication that can influence people's choices. A color can improve the perception of a brand and its knowability. For example, orange is often associated with enthusiasm, warmth, and even fun; in addition, blue represents confidence, while green connects people to nature and expresses calm.
Color can also be used to emphasize the true purpose of the message and can serve as a gentle call to attention when you are interested in breaking the monotony in brand communication.
The choice of colour in marketing
In the choice of colour, it is necessary to consider the values, emotions and sensations that colour can communicate. It can, in fact, directly influence the perception that consumers have of a product or a brand.
The colour can also be adapted to suit the environment in which you operate. For example, if you work in a healthcare industry, colors should reassure and convey a sense of trust and credibility.
Similarly, when choosing a color for custom promotional products, you need to consider what sensations you want to convey. In order for the colors to express the desired messages, it is also necessary to consider how each color can affect different groups of people.
This difference is due to the fact that everyone has their own cultural background and their own life experience. Therefore, before selecting the colors to be used for promotional products, the context in which they are distributed must be taken into account.
The influence of colour on consumer perception
A quality product can look more attractive if it has proper coloring. In the modern world, consumers have numerous personalised products at their disposal to enrich their environments and express their individual preferences.
Personalised products with bright colours such as red, yellow or blue tend to attract the most attention from customers, while softer and more delicate ones such as pastel purple or aqua green are ideal for adding a touch of elegance to the environment.
Therefore, it can be seen that the influence of colour on consumers' perception is fundamental because it allows them to choose products in a conscious and personal way.
The Effects of Color on a Product's Sales
Research has shown that 82% of online shoppers said that color was the main motivation when they decided to buy a product or service. In addition, 74% of people say that the color of a product influences their decision to buy it or not.
The use of colour can lead to significant increases in sales, up to 30%. For example, if you want to encourage the purchase of certain products, it is advisable to use colors such as green to denote confidence, red and blue to convey strength or orange for esteem.
Choosing the colour for your personalised promotional products
Choosing the right colour for your item can have a big impact on how it is perceived and communicated to the public. The association between feelings and color is unconscious, there are meanings and feelings related to different colors, but the same are personal and difficult to understand.
Also, if a color has a strong link to a particular brand, it may be difficult to detach from it. When it comes to selecting colors for your item, you have to be aware of your brand and the message you want to send.
The most classic and neutral colors, such as black, white or gray, work well in situations where you want to pass on a simple or no frills message.
Design accentuation with bolder tones such as red, blue or yellow can be successful when you want to highlight the features of a specific product or if you want to convey a particular emotion .
Colors can also be used to create visual contrast through design, but remember that too many different colors can make your product look chaotic and unprofessional.
So, it's good to make sure you limit yourself to two or three different shades that effectively support the overall image you want to give your item.
On HiGift you can find many personalised products, of all types, also and above all with recycled materials. This will allow you to think about the environmental impact, giving away personalised eco-friendly items will convey a beautiful message to all those to whom they will be given. Click here to find out how to reduce the environmental impact of plastic.
