HiGift | promotional items blog

For the third consecutive year, HiGift has been included among Italy’s best e-commerce websites in the research carried out by ITQF and La Repubblica Affari & Finanza, confirming its position among the top-ranking sites in its reference sector.

This result also rewards the technological innovation path undertaken on www.higift.eu, with the aim of making the search for promotional products simpler, faster and more accurate.

A new AI-powered search bar

One of the main improvements introduced on the website is the new AI-powered search bar, designed to better interpret user requests and return more relevant results.

The new AI search is particularly effective in handling long-tail queries, meaning more detailed and specific searches based on features, materials, uses or occasions.

The result is a faster browsing experience, with fewer steps and greater precision in product selection.

Image search: from photo to product

Another important new feature is image search, designed to make product identification even more immediate.

By uploading a photo, users can find similar products or even the exact same item, if available in the HiGift catalogue. Visual search can also read image details, offering targeted and consistent results.

This solution is particularly useful when starting from an image seen online, downloaded from a catalogue or taken during an event.

A broader and updated catalogue

Alongside the development of the new search functions, HiGift has expanded its product range by 30%, reaching 16,000 unique items.

Innovation at the service of the customer

Being recognised for the third consecutive year among Italy’s best e-commerce websites is an important confirmation for HiGift.

We will continue to invest in technology, catalogue development and user experience quality, with one clear goal: helping every customer find the right promotional product faster to enhance their brand.