Singles’ day is a perfect opportunity to treat your target to personalised items and promotional gifts. Not only are these gifts unique and special, but they are symbolic of each customer's value and importance as well. You may also create personalised items to sell on this day. Customers may buy some of your personalised gifts for themselves as an act of care and love for their body and mind.
Personalised items are then a way to express your personality and style. Giving yourself a personalised gift can help boost your self-esteem and remind you that you deserve the best.
What's Singles’ Day, Where Did It Originate from And How Do We Know About It
Singles ' Day, also known as Guanggun Jie (光棍 节; pinyin: Guānggùn Jié; Wade-Giles: Kuang-kun chieh) is a Chinese holiday celebrated on November 11 each year.
It was established in China in 1993 by a group of university students as a way to celebrate their single life as well as independence and freedom from romantic relationships. The number “1” in the date (11/11) symbolises single life.
The holiday has become increasingly popular in China in recent years, becoming one of the country's biggest online shopping days. Many online stores and retailers offer great discounts and promotions to celebrate the occasion.
Singles’ day has arrived in Europe as well. It's often linked to e-commerce and marketing, as a day to shop at discounted prices. Despite this, however, it doesn't have the same cultural and symbolic value as it has in China.
A Global Shopping Festival with Unique Marketing Opportunities to Sell Personalised Items
The singles’ day has become one of the main commercial holidays in China, with online and offline stores offering sales and discounts on their products. Notably, Chinese e-commerce giant Alibaba posted record single-day sales, surpassing Black Friday and Cyber Monday in the United States.
The huge success of Singles’ Day in China has led to similar marketing opportunities in other countries, with many stores and brands offering discounts to attract consumers. Besides, many international brands started selling their products in China during Singles’ Day to take advantage of the strong demand.
How Foreign Companies Can Benefit from Singles’ Day in China by Selling Personalised Items
There are several opportunities for foreign companies to take advantage of Singles’ Day to increase sales and reach new customers. Here are some of the most common options:
- Offer discounts and promotions: Foreign companies can offer discounts and special promotions to attract consumers during Singles’ Day. This can help increase sales and reach new customers.
- Collaborate with Chinese retailers: Foreign companies can collaborate with Chinese retailers to sell their products during Singles’ Day. This can help you reach a wide variety of consumers and increase the visibility of your products in China.
- Use Chinese social media: Foreign companies can use Chinese social media, such as Weibo and WeChat, to promote their products during Singles’ Day and reach Chinese consumers.
- Create personalised gift packs: Foreign companies can create personalised gift packs for Chinese customers during Singles’ Day. In this way, they'll show how this holiday is important.
Personalised Items: That's Why They Make Your Gift Unforgettable
Giving away personalised items with name, photo, company logo, and other customisations during Singles’ Day is a unique and special way to show your customers how important they are.
In general, giving personalised items instead of choosing a generic gift shows care about the person who receives your gifts. The resulting object will no doubt be meaningful and impossible to forget.
First and foremost, personalised items are unique and can't be found anywhere else. This makes them original and special gifts. Moreover, customisation adds a personal touch that makes them even more meaningful. When it comes to promotional gifts, the logo as well as all the elements printed on them make these personalised items representative of the company.
For instance, giving away custom mugs with the company name and a phrase referring to Singles’ Day makes them special promotional gifts. Find out all the models of custom mugs on HiGift here.
Plus, personalised items can be used to create an emotional bond with the recipient of the gift. For instance, giving away personalised items with a moving or motivational phrase can create an affective connection.
Tips For Making the Most Out of Singles' Day
Taking care of ourselves is important in every moment of our life. However, it can be especially important when we're single. Being single means having the time and freedom to focus on yourself and your goals. In this context, taking care of yourself can help improve your self-esteem and make you feel more confident and happy with who you are.
To achieve this goal you can practice regular physical activity, eat a healthy and balanced diet, get enough sleep and spend time doing what you love. Taking care of your physical appearance, from good hygiene to dressing well, can help improve self-esteem and feel more confident as well.
Companies and brands can help reinforce their customers' self-esteem by celebrating Singles’ Day with personalised items and promotional gifts. Printing encouraging phrases and images can be a great idea, but the variety of promotional gifts and customisation possibilities available will allow you to choose the perfect item for your needs and the most suitable way to customise it.
Click here to see the HiGift catalogue and find clothing, games, and many other personalised items and promotional gifts, all perfect for your single customers!
