How many times have you attended or visited a fair? Surely you've seen hundreds of custom stickers and printed labels used to advertise products on booths. The method is certainly not new. However, its potential is often overlooked.
It’s not unusual that custom stickers and personalised labels are used exclusively for large-scale events such as fairs. However, custom labels and printed stickers are useful promotional products for any brand or store that wants to have more visibility.
Large or small, store counters should always have corporate gifts to distribute to customers as souvenirs. So, thanks to simple printed stickers or other promotional products, the audience will feel more part of the experience at your store.
Nowadays, the digital world is very used for advertising.
The Internet together with social networks have certainly made a breakthrough in this regard. They have introduced marketing strategies in the digital sphere, which is in many ways more accessible.
As a consequence, “classic” marketing tools such as corporate gifts may not be the first thought for a company, especially if it's brand new. And yet, promotional products, along with other types of material advertising, still are crucial to an increasingly engaging and enhancing experience.
For this reason, using custom stickers or personalised labels is always a success. After all, all promotional products are real items!
There are several advantages when it comes to physical objects. They can be taken anywhere, whoever receives them can always show them proudly or share them with others.
What distinguishes promotional products such as printed stickers is that they leave an indelible message. Moreover, these corporate gifts make those who receive them feel part of the company group. By distributing printed labels and custom stickers, any seller will be able to spread their product and increase the visibility of their brand.
Key Features of Custom Labels and Printed Stickers
It's increasingly evident that customisation is paramount when choosing promotional products. Printed stickers are ideal as corporate gifts because they have a simple design and at the same time a strong impact. Personalised labels succeed in capturing the attention of the audience. Anyone who glances at your custom stickers will instantly recognise your logo and name imprinted on it.
There are so many shapes and colours to choose from so as to allow your brand to seize people's eyes. For this reason, it's essential to think about the final effect of your promotional products to create the best printed stickers. Your brand, represented by logo and name, must be easy to recognise.
This applies to all corporate gifts, not just personalised labels. It's important to ask the right questions to get the most out of the promotion. For instance, do your printed labels have to be accessible to a particular range of customers or do you want to target them all, without distinction?
There is only one answer to this: it depends. Customisation will have to respond best to your advertising goal. In general, remember that often “less is more” and simplicity can make your promotional products more impactful.
This applies to custom stickers as well as other corporate gifts. Let's take personalised cups as an example. Just like custom stickers and printed labels, mugs stand out for their simplicity, even after being customised.
We find other very popular promotional products in personalised water bottles. They're more and more successful due to their sustainable features. As they help to avoid the use of plastic, they convey an eco-friendly message, besides spreading the brand. In this case, too, we see many water bottles customised in a simple and extraordinarily effective way.
These corporate gifts also show how your promotional products can not only advertise the brand, but contain a very important and current meaning as well. It's a great strategy to get closer to the audience by conveying the company's philosophy and position.
Printed stickers as well as personalised labels can also convey messages to raise public awareness. Printing a short phrase or the company motto will suffice to give custom labels that extra meaning with which to make your printed stickers special.
Make Personalised Labels and Custom Stickers
With custom stickers and personalised labels, you can always reach many recipients, belonging to any age group. Besides, printed labels are easy to find and create. You can apply the company logo, but even just the name will be effective.
You can use printed stickers to promote your items too. In this case, simply add the name of the product to your personalised labels – obviously together with the brand name.
The possibilities are many, but always keep in mind the message you want to convey. As it's essential to make it clear, it's better to avoid complex prints. These can confuse the audience. Especially in the case of printed stickers, given their small size.
So, if we take the example of custom labels, a very simple shape and a writing may be the best option. Finally, you should consider the colours. Using different colours does not always guarantee an impactful and easily understandable image.
Instead, carefully choosing a small palette that easily evokes the brand can make your personalised labels even more characteristic.
If you've already made printed stickers and are thinking about new custom labels for a future advertising campaign, you can use the same colours, but change the shape. In this way, customers will recognise your brand at a glance and appreciate the small changes that make your new personalised stickers unique!
This strategy goes well for whenever you want to advertise a product with printed labels. The most common shapes are round, triangular and rectangular. Round custom stickers are the most classic models and fit any product.
Personalised labels with a triangular or rectangular form, on the other hand, are more particular. Custom stickers of this type are perfect if you want to amaze and attract attention with original corporate gifts.
Changing the shape of your printed labels from time to time while keeping the same colours makes your brand instantly recognisable, but never taken for granted.
At HiGift you'll be spoilt for choice when it comes to custom stickers and printed labels. You can make them to your liking according to the goal you have set yourself. Besides, printed labels and sticker are very cheap, and if you buy your corporate gifts wholesale you'll get an additional discount!
