Today is World Beer Day and we need to celebrate this tasty drink at best! If your company is looking for a simple promotional strategy, go for personalised coasters.
They're useful for customers, but at the same time beneficial for any seller, too. Any brand or activity can advertise its business through printed coasters, as these promotional products will attract customers in the blink of an eye. Custom coasters can be used at beer festivals, sporting events or other celebrations. And, of course, World Beer Day is the best occasion to create your own printed coasters!
World Beer Day: What to Know
International Beer Day is the time of the year when we celebrate this exquisite drink all over the world. It falls on the first Saturday of August every year. It's not an official celebration, but rather an informal occasion to spend time with your family and friends, sharing happy moments and – above all – the love for beer.
What's sure is that most people around the world love this tasty drink. Also, everyone likes participating in celebrations and special events and having fun!
International Beer Day is the best chance to promote your company and reach a wide audience. The number one marketing tool is custom promotional products. For World Beer Day, nothing's better than personalised coasters – especially if they're printed with your own beer brand logo! Creating them is not a complex process. However, you need to know a few things before moving on to customisation.
Personalised Coasters to Promote Your Brand on World Beer Day
Personalised coasters are a great idea to promote your brand during and after World Beer Day. Custom coasters may be used on any occasion. They fulfil more functions. First of all, they’re very useful bar and pub accessories. Customers can place them under their beer glass to avoid getting dirty or damaging the table. Secondly, printed coasters offer several advantages as promotional products.
The International Beer Day is the perfect chance to create your personalised coasters with logo. Printed coasters are great promotional products during both beer day and normal work activity. Customers can store the custom coasters they've used and take them home. The name of your product or company will be under their eyes every time they use these personalised coasters with your logo. This way, these custom promotional products will encourage them to try your services or products again.
Also, don't underestimate the power of word of mouth. It's very likely that your printed coasters will remind customers of the beer they tried at your venue – during World Beer Day or on a normal night out.
As a consequence, they'll talk about you to friends and family, who represent potential new customers. Your personalised coasters can be made from a variety of materials, all of which are resistant to moisture and liquids. On HiGift, any brand can choose custom coasters in plastic, bamboo or thick paper.
As far as printing is concerned, all coasters can be printed with your brand or product logo.
Choose bright and vibrant colours if you want your company to be noticed more easily. But don't worry. If you don't like too flashy looks, you can go with sober colours and choose a logo with simple but fine graphics.
If you aim at a tasteful appearance, making engraved custom coasters is the best choice for you – check, of course, that the coaster you've chosen can be personalised with this technique.
What Are the Aspects to Consider When Creating Printed Coasters?
Making custom coasters is simple but requires proper attention. All personalised coasters can have a great visual impact and make the international day dedicated to beer unforgettable. So, if you create your printed coasters carefully, creating unique and attractive corporate gifts and promotional products, customers will notice and appreciate your brand more.
To do this, however, several aspects should be considered. First of all, it's important to always keep in mind the context in which your custom coasters will be used. You have to analyse the customer's needs, whether your coasters will be used outside or inside the bar or pub and – above all – the type of location. Do you wish to make personalised coasters for a pub, bar, brewery, or restaurant?
It may seem obvious, but the surrounding environment is very important to create promotional products tailored to your business. The first decision to make concerns the material. Cork and bamboo produce a natural effect, while paper is incredibly versatile. Finally, plastic fits colourful prints perfectly.
Secondly, you need to think about the message you want to convey to the audience with the printed coasters you'll create. Look for the design that can faithfully represent your company, so that anyone looking at your custom coasters can easily associate your promotional products with your company.
Also, if you want to add text besides the logo and name to your personalised coasters, make sure it's clear and concise. This way, any customer who will use your coaster with logo and writing will see and read it in the blink of an eye. If you print catchphrases on your corporate gifts – ideally finding some which are in line with the event – or witty jokes about beer, your printed coasters will attract attention and arouse the sympathy of any customer.
As for colours, don't underestimate them. Chromatic elements play a crucial role in visual communication. They must match each other and fit the surrounding environment. In this way, they will make your personalised coasters not only not only representative of the brand, but part of the room as well.
Finally, get information about the regulations in your area before you start making your own personalised coasters for World Beer Day or your regular business. Some areas have precise rules regarding widespread promotional messages.
