Why choose personalised lighters as promotional items?
When managing a hotel or B&B, it is important to make customers want to come back, or to recommend your hotel to friends, through something that is frequently used and that can remind them of your brand and pleasant sensations. who lived in your facility; such as promotional lighters. The emotional level must never be forgotten when doing a Brand Awareness operation.
Brand Identity and Logo Design: the best brands have been using it for decades
If we think of the main brands, historical and present on the market for decades , we must recognize that a quick glance is enough to recognize their belonging, without even the presence of the name: the windows of Windows, the Adidas brand, the Google symbol, but the examples could be endless.
If today we can recognize these symbols in an immediate way, it is for the Brand Identity work that these brands have done over the decades.
This is why a company should first of all design an effective logo , such as lines and colors, and then devise a marketing campaign in which the logo appears on a series of items that are part of the daily life of the former user and the potential user.
Vertical Marketing for your Hotel or B&B
This does not only apply to large groups such as those just mentioned: even a Hotel or a Bed & Breakfast can work on the presence of its logo and name, carefully choosing the most captivating promotional products.
It is a vertical marketing strategy, which is based on the dissemination of your logo and your brand through small functional gadgets, choosing among those products that, out of habit, pass from hand to hand, spreading your place among people who never do. they would have encountered otherwise.
The corporate gift is therefore the tool that generates points of contact between the company (in our case the Hotel and the B&B) and the potential customer (or former customer, whose return we await or who generates word of mouth).
The so-called Object Promotion and its effectiveness
This is the so-called "promotion through object", which strikes on the emotional level, tying up pleasant memories and involving the client on the level of feelings.
The objective value is not important, and this is why gadgets are often small and of low economic value: USB pens , shopping bags, bookmarks, T-Shirts, mugs, and of course personalised lighters . The goal is that the customer has memory of the promotional message of our brand, and, at the right moment, remembers us and chooses us, rather than giving precedence to one of our competitors.
This action also exploits a classic lever of marketing, also cited in the books of the well-known author Robert Cialdini, or that of the gift, and of the " principle of reciprocity ", or the tendency of the customer (but actually of all of us), to respond to a gift by offering a favor.
The advantages of personalised products for your business
There are three big advantages of using a custom gadget:
- is a targeted advertising form of its own brand, and gives recognition to the brand, to new customers or to historical customers who intend to return
- they create new opportunities for new potential customers to meet when the gadget is offered
- convey an idea of professionalism and attention to detail
Study our user and his needs to choose the promotional item
The choice of the product is closely linked to the target we want to intercept. It is therefore important to make a study of the so-called buyer personas, or the various types of customers, profiled by age, lifestyles, profession, passions and other data, so that our promotional products are a perfect fit for these people.
If a computer company has a USB stick as an ideal promotional item, or a barber has a beard care accessory, a hotel or a B&B should think of something appropriate and practical for a traveler.
It's simple: just think of a small object that you can hold in your hand and that, at the moment of taste, when he is thinking of a service related to what we offer, brings our brand to the customer's mind .
It is important to choose an object with flat or slightly curved surfaces , so that it can easily accommodate, and without the need for major retouching, our logo or company name.
The personalised lighter is the right choice for your hotel or B&B
It is a mistake to think that the only users of lighters are smokers. The lighter is an accessory often present in the homes and cars of average consumers: think of the kitchen lighter or those customers who make extensive use of incense, candles, essential oils.
Personalised lighters are an inexpensive and effective item to promote restaurant activities and tourist facilities . It is a practical and economical choice to give as a gift to customers, smokers and non-smokers. With a very small investment , it is possible to promote your brand, and it is always a welcome gift.
Furthermore, many smokers pass the lighter to each other when needed , and this will make your brand travel from hand to hand, intriguing people, who will remember you at the right time. And so, with a paltry investment, you will get your brand around .
The different types of personalised lighters
First you need to know the different types of customized lighters: those of the bic model , those of the clipper , those with bottle openers and those of the type that is called zippo .
The lighter is such a popular product that it is often taken for granted how useful and convenient it is. Everyone has more than one at home, even non-smokers!
Some models, among other things, can also be customized by means of elegant laser engraving.
In addition to laser engraving, which we have already talked about, there are various printing methods: digital color printing and single- color pad printing .
Some sites even allow you to have a preview of your logo on the lighter, before deciding and booking a stock. Just seeing it in preview will excite you and push you to say yes to this interesting opportunity.
Color is also an important point of choice, because colors that are compatible or that match that of your brand must be chosen.
Lighters come in all sizes , and there are also transparent ones. Even those for the kitchen can be an idea and are aimed at all users, even non-smokers.
Many ideas for every budget and need
Obviously the choice depends on the budget, but on the site there is an evaluation through estimates , so that everyone can get an idea based on their expectations and obviously on their pockets.
Obviously, a reasoning on the economy of scale can be made, so numerically more significant purchases will allow an interesting saving , and therefore a significant lowering of the price for each lighter .
Take care of the quality of the print to ride the potential of the diffusion of the brand
In addition, they are resistant and long-lasting products, therefore a real investment. An element not to be overlooked is the quality of the print , because the lighter is an object that is passed from hand to hand, and a low quality printed logo would vanish in no time, making all your branding project in vain . It is therefore important that well-made printing resists the various passages, and your brand is visible to all those whose hands your item will pass.
Some customers decide to buy the lighters still without the print in order to decide if, when, where and how to have the brand printed. Again, the sites make this opportunity available, which can be a strategy in some cases.
Shipping speed and possibility of contact for clarification
Personalised lighters usually have a very fast shipping. In a few working days they will be in your hotel and you can distribute them to customers, or leave them in the room as a small gift.
Those who do not have clear ideas among the many solutions offered by the market can always contact the site by e-mail and get a better idea, finding the solution that best suits their needs.
