Custom Tote Bags with Logo and Other Corporate Gifts
There are many ways to beat the competition in the online and traditional market. An example is with the online printing of custom tote bags with logo.
There are many details that, if taken care of properly, increase the flow of customers in the traditional market. One strategy is to distribute promotional products. Among the thousands of offers, personalised shopping bags with logo are a great choice.
In today's market – where competition is ruthless also thanks to the internet – you have to distinguish yourself somehow. Plus, you should try to constantly grow the number of your customers. Only then can you stay on the scene.
Use Custom Tote Bags to Sponsor Your Company
A simple shopping bag can make you special in the eyes of the public. While walking around the shops, you may have noticed other people with a tote bag in their hand, containing the product they had just bought. Maybe some of them might have intrigued you.
A beautiful personalised shopping bag can entice you to buy.
A shopping bag can play the role of a mobile billboard. Those who buy a product at your store will take it around. It will have the same effect on a company that offers personalised shopping bags as a gift to its audience or employees.
It is an excellent way to advertise yourself at a low cost and in a way that is not too conventional, but still clearly visible. The personalised shopping bag is an invitation to come back to your store for those who have just purchased a product. If it is of good quality, customers will keep it at home and reuse it, perhaps for shopping or to bring a gift to a friend. As you can easily see, this aspect allows custom tote bags to sponsor the brand not only to your audience, but to other people, too.
In short, there are endless reasons why a personalised shopping bag is a great way to promote yourself. The essential premise for them to be successful corporate gifts, however, is that they must be quality products. Only an excellent workmanship and a well thought-out customisation will push customers to use them and the public to ask about your company.
Choosing the Graphic for a Successful Custom Tote Bag
To get good publicity with a personalised shopping bag, you have to take into account several factors. One of the most important ones is the appearance. This means that you have to think carefully about the graphics.
The shopping bag must be a success at a glance. It should be able to capture the attention of potential customers. There are many studies in the sector on how to do this. One of them is about colours.
There are billions of colour variations, but you'll have to choose but a few. Essential in the selection of shades is to think about your brand, so as to create coherence.
At the same time, however, you'll need to consider the visual impact your tote bags will have on the public. It seems that as many as 85% of people buy a product based on its colour.
Another interesting fact is that colour makes it way easier for people to memorise your brand – up to 80% easier.
Selecting the Colours: Meaning and Strengths
Each colour has its strengths:
- Red is one of the most common shades. It conveys passion, strength and power. It is one of the most used in marketing because it attracts attention and retains it.
- Blue conveys honesty, trust, and serenity. It is the colour of harmony and – not surprisingly – is often used in bedrooms or hospitals for its calming effect.
- Yellow evokes confidence, optimism, and enthusiasm.
- Green is the colour of balance, growth, and hope. It also recalls nature and pleasant sensations.
- Purple stands for spirituality and creativity but shows quality as well.
- Gold indicates wealth, elegance and prestige. Combined with other colours, it embellishes them.
- Pink refers to romance, charm and sweetness. It expresses youth and symbolises femininity.
- Orange is a symbol of energy, fun and action. Like red, it is able to attract attention for its liveliness and brilliance. Besides being fresh and fun, it stimulates the appetite.
Customising Your Tote Bag: Why Is the Logo so Important?
Beside the colour, the first element on which your audience will place their look is the logo.
The word is an abbreviation for "logotype" and represents identity, which is the visual side of a brand. It goes without saying that it says a lot about your brand and that it is essential for the success of your corporate gifts.
A good logo draws attention in seconds and sets you apart from competitors. This means that it must be unique and representative. The customer who looks at it must immediately understand what your company deals with.
In any case, the logo fulfils various functions.
First of all, it helps build brand identity. The logo marks each product. It serves as a signature with which your articles can be immediately recognised.
Secondly, it promotes brand loyalty. The company logo is necessary to build a relationship of trust between the public and the brand. It creates familiarity, which increases a customer's chances of continuing to consume a product of your brand.
If you have beautiful colours and a good logo, you will be one step away from the success of your custom tote bags.
Which Materials to Choose for Your Custom Tote Bags to Be Successful?
After the visual aspect, we will now consider the more practical side of personalised shopping bags. How should they be made? It certainly depends on what they have to carry. For instance, if they are designed to contain gastronomic products, you should choose a material suitable for food.
Let's stick to this example. In the food sector, the rules laid down by the European Union forbid the use of plastic bags.
At this point, the choice is restricted to those made of paper or those made of biodegradable materials.
Paper is still one of the most convenient materials for small or medium-sized companies. Printed paper bags are cheap, beautiful, and practical. Not to mention that they are completely customisable. A simple, convenient, and versatile idea to offer the customer a product that's packed like a business card.
Using Custom Tote Bags During Events to Sponsor Your Brand
Do you often take part in trade fairs? Great! What could be better than seeing the participants walking around with your logo? Personalised shopping bags are among the best promotional products for an event, along with personalised stickers and labels.
Lightweight and easy to carry, they can be a godsend for visitors. Not all those who participate in a fair have a bag in which to store the items they buy. They are perfect as a container for both purchases and other corporate gifts.
During trade fairs, having custom tote bags will drastically increase your visibility. If combined with other promotional products, they will doubly advertise your company. Plus, they will present your brand in a nice way. Participants will appreciate such a useful accessory, which will remind them of the event.
Reusable Custom Tote Bags: Looks Meets Environment
The need to move towards eco-friendly ideas is not only imposed by the European Union. It is, on the contrary, a duty that everyone has towards the planet. Custom tote bags are an excellent alternative to disposable bags. However – as we said at the beginning –, they must be of excellent quality.
Shopping bags are intended to contain other products. For this, they must be efficient and not break with the first shocks.
The tote bag is made of a main part – the one that holds the objects – and the handles, which make it possible to carry them around. The material of the bigger part should be thick enough to support the weight of the contents. As for the handles, it is good to make sure that they are strong, able to hold the full bag.
If you think about paper bags, they should not be too thick or too thin. The handles are often made of paper, but there are those made of string as well. In both cases you should check that the grip is comfortable.
Shopping bags are eco-friendly corporate gifts because they can be used multiple times. However, by choosing a tote bag made with recyclable materials, you will have maximum sustainability in a comfortable accessory.
In any case, a good custom tote bag is always the right compromise between functionality and aesthetic performance. So be careful to choose a model that matches the colour you have selected and that highlights the logo.
On HiGift you can choose from many personalised shopping bags. Visit our website to find out all the models and make your tote bag intriguing with a few simple steps!
