Choosing a personalised item for the own business is the best way of promotion today.
Although the idea of leaving your business card is a winning move in some respects, on the contrary, for example, personalized stickers leave nothing material as a reminder to your customer.
Sponsoring your business through a promotional product is a fun, creative and original idea that also allows you to easily and better show the identity of your company. Furthermore,
a promotional item, unlike flyers and business cards, is seen by the customer as a real gift and not as an advertising message, which in many cases can also be forced.
Doing this type of sponsorship is undoubtedly considered the best way to build customer retention .
In fact, unlike other types of advertising, a material gift can be used in the first person in everyday life and for a long period .
The choices on the type of a personalised item can fall on various objects, depending on the intention and the message various factors must be taken into account, including first the budget available.
Among the many that you can choose from we find personalised stickers, a promotional item able to visually convey the message you want to the customer.
If you want to understand why a personalised sticker can be the right choice to sponsor your company then keep reading this article.
Why choose personalised stickers as promotional products to give away
Among the many promotional products, stickers are certainly the most underestimated by companies when it comes to wanting to make a gift to the customer.
It should be known that these can be real promotional tools thanks to their graphics that can be enriched with captivating colors, company logos and phrases that personalize the product and convey what is the identity of the company.
They are also able to sponsor a company without being particularly expensive and above all they last over time after being applied, in fact they are often a continuous sponsorship agent, even involuntary.
What can you insert to enrich your personalised stickers?
Choosing to give a well thought-out sticker even if it is small in size is always the perfect way to tell something .
To build your own adhesive in a personal and captivating way you have to rely on and respect some important factors:
- Text
The choice of text is usually the first that is decided, in fact it is the first thing the user concentrates on when faced with a personalised sticker.
You can obviously choose to enter the name of your company but also pay attention to inserting writings other than those that are your reality but which in some way reflect it .
For example, it is important to include a motto, a quote or territorial phrases as these phrases create connections with many people. - Colors
There are infinite shades and shades of colors that can be applied to your own personalised stickers.
Do not neglect this factor at all as it is the first step to launch a successful promotional message.The mistake that is often made is to choose a color that is visible above all from a distance , neglecting what the color itself can convey.
In fact, when it comes to colors you need to know that each one gives the user a different feeling, depending on your company and what you intend to tell you must know that for example the choice of the red color will transmit passion, blue tranquility, delicacy pink, carefree green and so on. - Logo
The logo is the part that is most visible from long distances compared to the other components of the sticker.
So it is good to insert a logo that is able to summarize the reality of your company in a single image.
Which types of personalised stickers are there?
The choice of personalised stickers may vary depending on the use that you intend to give to this. You can give the customer a sticker that can be used to be applied on objects of all kinds, to embellish anything: from cars to furniture , on the walls or simply a window sticker. Below we have reported a series of types of promotional labels able to satisfy every business need:
- Personalized pre-spaced stickers Among those that are more suitable for sponsorship, also in relation to the badget that a company spends, we find the personalized pre-spaced stickers.
This type of stickers are monochrome and are mainly made on PVC or adhesive vinyl able to create stickers of any size, shape, logo and text you want.
They are equipped with three layers : including a paper backing, an adhesive part and a protective paper that has the task of joining all the letters, numbers, logos and symbols of the sticker.
Your customers can easily apply the pre-spaced adhesive by easily lifting the paper support and then placing the adhesive on the final surface on which it is intended to be applied.
The pre- spaced personalized stickers are perfect to be used on any type of surface, such as glass, wood, aluminum, iron and surfaces such as vehicles, boats, bicycles, motorcycles.
Finally, I can also have a simple sponsorship task, such as they are useful if you want to apply the written sales or special promotion, to sponsor a specific event at a time. - Resinated stickers
This type of stickers is certainly more captivating and have a much greater aesthetic impact than the first seen, obviously they require a higher cost for production.
Once printed and shaped, the resin-coated stickers are covered with a special transparent resin, depending on the shape that the company
desires . This kind of stickers thanks to the resin coating that has a magnifying effect on letters, numbers and logos, manages to make the stickers clearly visible even from long distances thanks to the three-dimensionality that the resin manages to give.
Unlike the pre- spaced ones, these are made up of four layers: made from a silicone paper support, an adhesive tape, the print you intend to apply and the last one by the layer of resin which also acts as a protection for the print.
Choose a custom sticker resin -coated allows you to give a unique look to your message / company logo that you intend to print.
Furthermore, the resin gives thickness that not only enhances the contours of the item but is able to give light and brilliance to the adhesive.
This kind of stickers is the best choice if you want to make an external use , in fact the resin also has a protective effect, it manages to make the external part of the stickers immune to both sunlight and rain, wind and earth.
The resin-coated adhesives are also resistant to cleaning, in fact any alcohol-based product can be applied to clean the application surface, always making sure that there are no greasy components.
This kind of stickers, therefore, are perfectly suited if you want to give a product that is able to highlight the company logo , inserting phrases and decorations, making it more captivating and visible.
They can be applied on any type of surface without particular problems.
Attention to put away before applying personalised stickers.
Donating a sticker to your customers can be a winning choice as we have seen, since it is an easy-to-use item that has a strong sponsoring power, but you have to be careful before applying it.
To optimize the life of an adhesive, it is best to apply it on surfaces that are not greasy and that are as regular as possible.
Furthermore, if these are large, it is good that they are not particularly exposed to aggressive atmospheric agents, the resin-coated ones have greater protection but in any case it is good to protect them if they are also large. To ensure a long duration of the application, therefore , it is advisable to better prepare the surface on which you intend to apply the personalised labels, first cleaning the place of application with valid products .
