Why choose personalised scented candles as a corporate gift for beauty centres?
The choice of corporate gifts for a company is essential, whether it's large or small. It's the way it presents itself, the cover of the book. For this reason, it can't be casual or trivial, since it must convince the user of the product to choose that company.
In the case of beauty centres, the customer must feel pampered. They must think that the environment in which they will go is taken care of in every detail. But attracting attention without being intrusive isn't easy. The choice of the promotional product serves exactly this purpose. It's a way to get publicity without giving the impression of being advertising.
You should ask yourself the right question to choose the right corporate gift depending on your brand. In this case, you should wonder: what’s the first thing that comes to mind if we think of a beauty centre? The answer isn’t late to come. Wellness, relaxation, comfortable environment, enveloping scents.
Well, the corporate gifts of a beauty centre should give you those feelings. They must be able to convey an idea of relaxing and care. At the same time, they must affect the eye – thanks to a colourful and appealing object – but above all the sense of smell, thanks to which the brain binds sensations to smells.
Smell Is the Primordial Sense
Smell is one of the oldest senses. Thanks to it, smells are fixed in our memory, allowing us to associate pleasant memories with a place.
It's not by chance that we often tend to stay in places, streets, parks or shops with a pleasant and comfortable smell, perhaps even unconsciously. Especially if the smell reminds us of our own home.
Are you wondering about an example of olfactory memory? You can think of when, especially as children, you got into a building or another person's house and immediately felt a different smell from that of your own home.
The sense of smell is essential and particularly sensitive to the surrounding environment. To win it, you should stimulate it with fragrances, perfumes and aromas that may be familiar. That's how your customer will feel comfortable.
Smells generate sensations. Giving an object that leaves a good sensation is a cunning idea. Plus, it's without a shadow of a doubt effective.
It allows you to bring the brand into the mind of the customer in a not too obvious way. Besides, it connects a positive memory to your logo and name, which pushes them not only to return to you, but also to recommend you to others.
How to Win the Sense of Smell Through Personalised Scented Candles
Is it possible to find a corporate gift that imprints such an incisive and pleasant smell in the customers' mind so as to entice them to become a frequent visitor to the beauty centre?
The answer is “yes” and the possibilities that open up are different. We have perfumes and air fresheners that can recreate a homelike atmosphere in your wellness centre. But the options don’t stop there. There’s a special item which is perfect for winning the heart of your customers.
The Perfect Gift: Personalised Scented Candles
It's an object that easily attracts attention, perhaps even in this case for something primordial linked to fire. It turns out to be particularly appreciated. Besides, very often it's the life-saving gift at Christmas or at birthdays. We're talking about the scented candle.
The candle is aesthetically pleasing, colourful and elegant. If it's lit, it spreads a scent in the air that awakens various memories in each of us. The quality of the memory depends, of course, on the scent and on the personal previous experience.
There's nothing better than associating a good smell with your home or a special moment – or getting it associated. Plus, each candle can be customised with the name of the recipient – if it's a gift – or the beauty centre.
Personalised Scented Candles
The scented candle is the perfect gift for a relative or a friend. At the same time, it’s the ideal promotional product for a wellness centre that wants to leave its customer with a beautiful memory.
With your name, the personalised candle will always be connected to you. Your customer will use it to sweeten the atmosphere in the living room, for a candlelit dinner with the partner or to enjoy the aroma during a nice hot bath. In each of these situations, your personalised candle will make the moment special.
Why Beauty Centres Should Offer Candles as Promotional Products
Think of your customers. Wouldn’t they be satisfied and pleasantly surprised it they received a personalised scented candle after all the treatments?
It's a pretty, fragrant, colourful and beautiful corporate gift. It's the object that perfectly reflects the image of the beauty centre. Also, it's great publicity. With a candle personalised with its logo, the wellness centre can sponsor itself. More important, it can do so without being intrusive and annoying. On the contrary, it will prove to be particularly attentive to details and customer care.
The candle is an additional treat, which anyone would appreciate.
The Scented Candle Is Functional
The personalised candle is functional both for those who receive it and for those who offer it as a corporate gift. Here is why:
- it's fragrant: there are many scents, from fruity ones, which are always appreciated, to spicy ones, with a more intense smell. Then we find balsamic and relaxing fragrances, which are particularly in line with the idea of the beauty centre.
- it's colourful: the candles can be of any colour and reproduce the tones of your centre.
- it's original: it's an unusual and delicate promotional product. Still, it has a great impact and an unexpected usefulness.
- it's small: it's not bulky, which makes it perfect to be placed anywhere in the home or workplace. Without forgetting that even carrying it from the wellness centre to the customer's home will be very easy.
- it's elegant: whether it's off or lit, the candle has its own charm.
- it's always exposed: it's in plain sight in the rooms of the house and anyone can look at it. A scented candle with your eye-catching logo will make a great advertisement to your centre and widen the circle of customers.
What Makes the Scented Candles Even More Special
If you want to make the candles even more special, you can put them in particular boxes or covers, which can also be chosen based on who will receive the corporate gift.
The boxes can be of different types. Some are simple and transparent, some are made of ceramic, some are decorated with various details and motifs that make the product even more unique and personal.
Why Choose the Scented Candle
Besides stimulating the sense of smell, arousing positive emotions, and being pleasant to the eye, scented candles are an item for personal care. That's why they're perfect for beauty centres.
They're relaxing and can affect the psychophysical state of your customers. Think, for instance, of the importance of aromatherapy.
Sensations Must Be in The Focus
Sensations are extremely important. They make a customer connect to your place. The moment we enter a new space we would like to feel at ease and be surrounded by pleasant smells.
For this reason, giving away an object that allows to imprint these sensations in the mind is the most useful and persuasive strategy. No need to deny it – it's emotions that make us choose where to go.
Giving an excellent corporate gift leads those who use it to appreciate the choice, as it's targeted and thought out.
More Ideas on How to Use Personalised Candles
Another idea might be to use personalised candles to decorate the beauty centre. Customised with your logo, they will attract the attention of customers. These latter will notice your extreme attention to detail, a very important factor in general, but decisive when it comes to self-care.
Alternatively, the wellness centre, along with basic information such as name, logo, address and telephone number, could also include personal care, facial, body or mind advice. In this way, it would convey the message of total attention and interest towards the customer.
You can achieve all of this though your personalised scented candles or other accessories for beauty and wellness centres.
The Promotional Product Is the Key to Success
Word of mouth is of crucial importance for companies and being able to spread a positive image through an object is the first step to success.
Think of the hotels. We all appreciate hotels and B&B that offer bath products. The more they’re cared for the more we feel pampered. It's always the details that make the difference and push a person to come back. The same goes for your wellness centre.
Every person always tends to go back to where they were good, where they found something that surprised them. In other words, in a place with which they associated a positive memory.
Every time your customers smells the candle, they will associate it with the beauty centre. Plus, if someone asks them where that pleasant smell comes from, the advertising will be assured and natural.
