Why talk about personalized gift boxes for branding in a world that is increasingly digital? First of all, it must be said that branding has long been the main goal of most companies, and this for excellent reasons which we will discuss shortly.
The increase of the brand image is part of the so-called brand management and is the most effective system to reduce the cost that each individual customer entails, both in terms of acquisition, because a familiar, well-known brand and associated with positive elements, it will more easily attract new customers who will feel more confident about trying its products or services; both with regard to long-term customers, who will be less likely to change by turning to lesser-known but more aggressive brands.
In recent years, companies have fallen in love with the world of digital marketing , and with good reason, as it certainly has many advantages , but after the first infatuation it is becoming increasingly clear that it cannot be considered the only way to make yourself known and improve your image.
If on the one hand the web leads to reaching a large number of customers in a short time, it also has significant disadvantages, it is a much larger market and above all much more competitive , because there are not only companies in its own territory as well as the main foreign brands. , but there are companies all over the world, even small ones. If with digital marketing the tools to increase the brand image have become within everyone's reach, increasing the brand image has become increasingly difficult.
The magic words have become personalization or targeting too often associated only with online content targeted on a large scale, or with advertisements, which in order to reach their potential customers have become increasingly intrusive and specific using users' browsing data.
How to emerge then? Knowing how to use multiple marketing levers at the same time and also returning to the physical world.
In a world of intangible content, it stands out by using personalization in the most creative ways, and one such method is so-called “communication through objects”. That means the use of personalised items, corporate gifts or promotional products as a marketing strategy. A possibility that if studied properly, leads to excellent results, this because not only makes your brand immediately recognizable, but leaves something useful and concrete to those who receive it without being intrusive.
Simple, effective, personalized, lasting , it is a valid system to make yourself known and to be remembered in a positive way, increasing word of mouth and improving the brand image.
And in fact, more and more companies are resorting to this strategy from personalized gift boxes to branding, in order to reach new customers and increase loyalty. The advantages are many: the investment is not prohibitive but it is scalable according to one's possibilities, it can be used by diversifying between potential customers (so-called prospects) and acquired customers using personalization to the maximum, and ultimately produces a good return on investment.
So how can you use a gift box to improve your corporate image?
An effective gift box must first of all be conceived as a gift; therefore, it must not be conceived solely as an advertisement for the brand, but must contain useful and quality objects that can actually be used by those who receive them.
In fact, the more the objects contained in the gift boxes will be useful, precise for those who receive them, the more they will not only be appreciated by creating a positive association with the brand and thus improving the corporate image, but they will be visible in different contexts. And the more the objects are used in different contexts, the more the brand will become familiar to other people as well.
The communication through objects, whether it's a personalized t-shirt or a gift box , is an excellent marketing lever but it must be said that, like all levers, you have to know how to use them. It must be remembered that gift boxes are an excellent opportunity to approach customers but also to tell the company in a direct and effective way; therefore, you should never think of an anonymous basket of products that are always the same on which the brand name is stuck, or the classic anti-stress ball given by a promoter without this having any correlation with the brand .
The choice of objects and personalization printing , the composition of a complete gift box, must be made specifically for the recipient and for the business objective, it must tell the company and contain captivating, quality, really useful and sure satisfaction . It must therefore be able to enhance the brand and make it memorable, recognizable and interesting. It must therefore be emphasized that the box is not just a set of objects, the gift box can tell a story.
How to make the most of the marketing of the corporate gifts and promotional items?
It is necessary to set the objectives to be achieved well , you must know the target audience, their habits and their interests, but above all you must have a clear idea of your corporate identity as it is at present and what you want to convey to the customer.
Quality? Irony? Reliability? Attention to the environment? The gift boxes allow you to manage a storytelling effective and interesting that can be played on many levels.
The objectives that can be achieved with the use of these items are many, certainly branding is one of the main ones, but there is also the acquisition of new customers, and finally loyalty should not be underestimated, through gift boxes that know how to speak to the customer. and convey the fact of knowing them thoroughly and taking care of them, this is also increasing the image of the brand because loyal customers are a guarantee, a testimony of the company's capabilities.
The other goal that is often too underestimated is the one that is part of the so-called internal marketing system, that is, marketing aimed at one's own employees with the aim of improving the corporate image to create a sense of identity and belonging to the brand .
The sense of belonging , in fact, has now been shown to improve working relationships and collaboration, reduce turnover, and increase the quality of the work performed and the motivation of staff. A good work environment that knows how to hit the target, that knows how to give something original and interesting to its employees by positively evaluating their commitment, is then also rewarded by customers who prefer to invest their money with companies that reflect their values.
Membership proved to be useful not only to increase productivity but also to better cope with crisis situations, or even just to maintain the most interesting and difficult resources to find on the labor market.
Let's take some practical examples of objectives to be achieved with gift boxes and promotional products
On the HiGift website there is a wide selection of customizable products that can be used to compose an excellent gift box, calibrated to your specific needs, it is also positively reviewed on Ansa.it
Let's take a new brand that deals with sports and wants to make itself known in the area by associating its own image with positive elements and strong hype such as interest in the environment.
An effective way will be to create a sponsorship with sports centers through products useful for reducing waste such as personalised water bottles with logo , towels or bicycle seat covers that will be carried around advertising the company name and positively binding to the territory.
The personalized gift boxes can also be used to communicate with the most interesting customers in our portfolio, improving their relationship over time, for example if you consider a summer closure period, it is possible to send a few selected customers a gift box containing items for the beach , camping and vacation.
A company that instead wants to gratify its employees for a well-done project can choose to compose gift packages with promotional products that contribute to the sense of belonging at the same time improving the quality of working life in the office as in Smart working , for example by building a gift box with quality everyday items, such as folding umbrellas, personalised USB flash drives with logo and personalized laptop bags that accompany employees even out of office life.
Finally, if we want to talk about individual personalized items, let's take back our anti-stress ball, nothing is wrong but it is inflated, the object is not enough, the promotional product must be the bearer of a concept or a message that affects, for example to advertise a study of psychologists the anti-stress ball with an inscription that "if this is no longer enough for you, call us for a consultation" is no longer just a promotional item, it is a concept that will remain memorable .
The uses and possibilities of printed gift boxes and other items such as t-shirts, hats, shoppers, pens and much more, are therefore very many, and can make a substantial difference in conquering an excellent brand image !
