Personalised gift boxes with writing, logos, and photos
Personalised gift boxes and favour packaging have changed in recent years. Thanks to new techniques, we can now create more practical and better-quality packets.
Over the years, packaging has gained in importance in marketing. A well-made packaging attracts the customer, giving an excellent impression of the value and reliability of the product that’s inside.
It affects the buyer's psychology because it's the trademark of the goods.
Like it or not, we judge the book by its cover. Just as a passionate reader takes the volume with the most attractive image, your customer is interested in the best packaging. So, what's better than a captivating presentation to intrigue him?
There are dozens of packaging types, ranging from more sophisticated to simpler ones.
On the market, there are those made of wood, plastic, aluminium or iron, as well as those made of paper and cardboard. However, in this article we'll focus on personalised gift boxes.
They're available in various shapes, colours and patterns. Ideal as packs for confirmation, baptism and first communion favours, they can contain personalised gifts for weddings, too. Last but not least, they're useful for corporate gifts to be distributed at fairs or events.
Facts about personalised gift boxes
Where do gift boxes come from? To understand this, we must take a step back to ancient Greece.
There, traders used amphorae to transport olive oil and precious stones. This means that the first packaging was created for commercial needs.
From the 20th century on, technology has allowed us to produce cardboard boxes, metal cans, cellophane, and printed glass.
Thanks to these items, this sector has become increasingly profitable, encouraging entrepreneurs to found packaging companies.
Personalised gift boxes with logos, writing and photos are the last frontier of this field. Now there are endless possibilities to craft them, starting from the materials. Customers can create them to their liking. They just need to request the result they wish.
The best size and graphics for personalised gift boxes
How do you produce a box? It may seem easy, but you need to think out every detail so as to find the best material and shape for the items.
To create a customised box, you need to know which and how many products it'll contain. Based on this, you can choose between longer or thicker packages, or elegant and refined packets. These latter are ideal for favours.
Once you’ve chosen the shape, you go on to colour or pattern. You should consider the event in which they'll be distributed. Ceremonies such as weddings, baptisms and confirmations evoke light colours. On the other hand, bright patterns can be an original idea for a party or a fair.
But let's be more specific. Each colour has a meaning and arouses special emotions. Shades can be used to communicate, not only to make your packaging more attractive.
In the case of religious ceremonies, for instance, white stands for purity. You can add soft colours to it, so as to avoid contrasts and create harmony.
On the other hand, if your enterprise is taking part in a fair, stick to the colours of your company to strengthen the promotional message. However, you could go for bright colours, too. They’ll attract attention and engender contrasts that stimulate the visitors' curiosity.
What about fantasies? There are geometric and psychedelic shapes as well as drawings of many types. But beware of trends. As with clothing, they change every year.
We know facts about boxes patterns that date back to the 19th century. If you want to play it safe, go for polka dots: they're evergreen. However, consider keeping an eye on current trends to give your packaging a touch of originality.
Once you’ve chosen the base, whether it's a pattern or a colour palette, you need to know what to write or which graphics to print.
In this respect, it makes a lot of difference whether the box is for commercial or private use. In the latter case you'll be totally free: you can print any writing or drawing you want. Are you out of ideas? Try a birthday cake or a wedding greeting.
On the other hand, if you plan to promote your company with your personalised boxes, you'll have a limited range of possibilities. Your company logo is a must as it represents your brand. But will it be effective?
How to personalise gift boxes for corporate gifts
How can you tell if your logo is suitable for the package? This is where the logo design comes into play. You can turn to experts who’ll help you create the best one for your company.
For an impactful personalised box, you'll need an incisive logo. Following six rules, it must be simple, recognisable, remarkable, original, versatile, and appropriate.
But the possibilities to customise this article don't end here. If you run a company and need to make corporate gifts, packages are ideal for printing everything that characterises your brand.
A well-designed customisation will allow you to add not only your logo, but your slogan, too. In this way, you'll create an eye-catching product with great communicative impact, as it'll better express who you are.
As far as colours are concerned, we've already mentioned two options: use the company's palette or choose bright patterns to attract attention. For an excellent final result, however, you must consider the logo as well. In particular, you need to find shades that highlight it.
Personalised gift boxes: how they sponsor your company
To summarise: if your company wants to distribute promotional products to customers, you can personalise gift boxes with colours or patterns, adding your logo or a slogan, to create an original packaging for your items. But what advantages does this bring to your brand?
For a marketing campaign, you can choose from a multitude of promotional products, from personalised T shirts to custom bracelets. In any case, distributing them in a personalised box is the best choice. Especially if it has your logo and motto printed on it.
This is a simple idea, but it has a strong visual impact. Your audience will be speechless. Although corporate gifts are the main element, the packaging will affect how your customers perceive them. A well-thought gift box will make a good impression on those who receive it. In turn, these will be well disposed towards you and what there's inside.
But that's not all. A box that recalls the company will ensure that those who receive it relate the corporate gift to you and not to a competitor. Simply put, customising the package as well as your item will allow your brand to catch your customers' attention. As a consequence, they'll remember you more easily and for longer.
Moreover, a personalised box can be reused to carry other items around. In this way, more people will see it and may be interested in your company. Those who'll notice it will perceive your attention to detail and your care for the customer.
Personalised boxes are a great idea for both corporate gifts and merchandising packaging.
Do not forget to choose the colour palette carefully and to print the logo so that it's clearly visible and catchy. Only then will the customer think of your brand immediately.
The same applies to boxes for christenings, confirmations and weddings favours. A well-made package will surprise your friend and relatives and make the content special.
With these details, your personalised gift box will be a winning product that'll impress your customers and guests.
