Recently, personalised boxes with logo have become more and more popular. It’s not only individuals who like to have their custom packaging boxes with phrases or drawings. Many companies, too, are resolving to this new marketing strategy. It seems as if they could no longer do without.
Giving personalised boxes with logo can be, in fact, a winning choice to increase a company's sales and make the brand known.
Go on and read the article to find out more about this new trend!
Why are personalised boxes so important?
If you want to sell or give away an item, you have two options:
- either you deliver it in an anonymous package that says nothing about you and conveys no message;
- or you think out every detail of the packaging, so that those who receive it have a positive impression from the start.
Of course, you're free to choose the solution you prefer. However, it's clear that the latter grants you success.
In general, personalised boxes might look like an extra detail. You may think they only lead to unnecessary costs to add to the final price of the product. But that's not the case.
An anonymous box, whether it's white or brown, is undistinguishable from the others. It gives no clue about the company and the message you want to get through.
Let's see what are the advantages of personalised boxes:
- they increase the impact on marketing;
- they advertise the brand;
- they improve aesthetics;
- they win over the competition.
Why is advertising the logo on boxes important?
Advertising has always been very important to increase and direct sales in the markets. However, today it's essential. In this historical and social period, appearance is everything.
Social networks such as Instagram or Facebook have proved it. They emphasise the image to the point that it takes centre stage.
This doesn't mean that you should neglect the quality of the products. Instead, it suggests to take advantage of the visual impact that you can have with the right cover. A compelling box that intrigues customers will entice them to look at it and try its contents. By presenting your corporate gifts in an original way, you'll leave a mark and attract attention.
Personalised boxes as a marketing tool
According to a survey by "Dotcom Distribution", personalised boxes increase the perceived value. They also give the feeling of having purchased a high quality product. After all, they indicate attention to detail.
Moreover, distributing your corporate gifts within special packages will be more practical for both you and your customers. The latter will be able to reuse the boxes for other purposes. In this way, they’ll promote your brand over time.
For these reasons, custom packaging boxes are an important marketing tool. It can influence your customers and increase sales because it’s a product with a thousand resources.
How can you win the competition thanks to personalised boxes with logo?
Besides affecting how the public perceives your brand and your items, personalised boxes make you stand out from your competitors. The only way to distinguish yourself in concurrency is to think out every detail of your company, from inventory to communication.
Customising the boxes you place your corporate gifts in is secondary, yet it’s very important. It allows you to unleash your imagination and communicate something about the brand.
Sometimes you may have limited space to print your logo or slogan. That’s the case of a personalised bottle opener. Boxes, on the other hand, have a larger surface, which you can customise in any way.
Shape, size, material, colours, writing and logos can all contribute to the success of your company.
Encourage customer loyalty with personalised boxes
Imagine visiting a museum and observing a painting. The work of art will impress you, but the frame will bring the best out of it without you realising it.
The same applies to your corporate gifts and the boxes you'll distribute them in.
You have to choose shape, colour and style very carefully so as to enhance the content and increase the credibility of the company. It isn't just the merchandise that speaks of you, but every detail. A well-made personalised box will strengthen buyers' confidence in you.
The benefits of custom packaging boxes
We said that custom packaging communicates with potential customers. It provides them with information about you and the product they'll find once they open the box.
But how can you personalise your boxes?
First of all, you need to define what kind of packaging you need. This means you should think about the size, thickness and material. The choice will depend on the item you’ll store inside as well.
If the contents are fragile, we advise you to opt for a double-wave box, which is more resistant. On the other hand, if your corporate gifts don't break easily, lighter single-wave boxes will be fine.
As for the size, you should choose a package that is slightly larger than the product. You should take into account that you may want to add a filling paper or polystyrene.
You'll then have to think of the form and the graphics. They’ll both influence the appearance of the box. You'll need to focus on the recipient of your goods, namely your customers. Depending on the target, you'll choose the colours.
For instance, if you're packing a gift for children, a multicoloured graphics and cheerful tones will be ideal. On the other hand, a sophisticated audience might rather like an elegant and refined palette.
Finally, you'll have to choose how to customise your box. You can add symbols, for instance to show the customer the right side to open the box. You can also print international symbols that give information to the warehouse workers on the type of goods they're dealing with.
If they’re carrying food products such as flour, they’ll need to avoid rain and humidity. In the same way, they’ll have to handle the packages carefully if they contain ceramic or glass. All of this they can know thanks to the printing on the box.
Obviously, your logo can't be missing. Depending on the surface available, you can then consider printing a phrase or your slogan. You can even add some information about the company, such as your contacts or address.
How many personalised boxes should you buy?
The amount of boxes depends on how you’ll use them. If you're running a business, you ought to buy more than you need.
There are two reasons for this: first, it’s better to have an amount of personalised packages in stock than to run out of them; secondly, by buying large quantities you can pay less.
Where can you create your personalised boxes?
Are you interested in buying personalised boxes to complete your corporate gifts? On our website, you'll find a wide assortment. There are larger and smaller packages, made of different materials. You can customise them with various printing techniques.
At HiGift.eu we produce personalised corporate gifts. So, we know how important it is to distribute them in high-quality boxes. For this reason, our team of experts is at your disposal to create unique and successful promotional products.
Conclusions
Buying boxes with a logo is an investment that brings many advantages. First, it represents a business card for your company and for your corporate gifts. Secondly, it conveys attention to detail and distinguishes you from competitors. Moreover, personalised packages make your marketing strategy more effective. They improve product branding and help communicate with the public and other workers.
All this makes a positive impact on the public, which will be more willing to turn to you.
Personalised boxes can make a difference. All you have to do is visit our website and choose the one that'll complete your corporate gifts!
