Original corporate gifts are an easy chance to make your brand visible and retain customers in one go. Plus, they help you with what seems to be the milestone of the avant-garde corporate culture: the Employer Branding.
Simply put, Employer Branding is the reputation that a brand enjoys among its employees – and that they then project to the outside.
We can look at it from the point of view of the entrepreneur or of the company manager or from that of the recipient. That is, that of the employee and that of the end user. While the former is the one who receives personalised corporate gifts the most, the latter is the real target of every marketing campaign.
The widespread use of personalised promotional products is a fact that is more and more affecting our lives. And from which we have, in all likelihood, something to learn and – why not – to earn.
From The Company's Point of View: Observe Yourself, Observe the World
Let's see how any entrepreneur – personalised corporate gifts aren't just for giants! – can use them to enhance their visibility.
Of course, you'll have to consider the budget. Besides, thinking on your image and rebuilding it if necessary is a way more valuable strategy.
It will be the choice of the object itself that speaks of you. Its communicative capacity will be a value in itself.
Eco-materials will express your sensitivity to issues related to the environment and the future of the planet. Technological devices will make your brand appear smart and cutting-edge.
You can then opt for a corporate gift which is related to your working sector. This strategy will make you immediately recognisable and convey maximum coherence. Some examples? The canvas shopper bag or the microfiber towel with the gym logo. In all cases, keep in mind that every single aspect of your promotional products will talk about you. Make sure to choose carefully.
From Calendars to Power Banks, From Mugs to Water Bottles: The Most Popular Corporate Gifts
Let's try to narrow it down to four items. They are enjoying their golden age in corporate merchandising. They are rather varied but share some strengths.
The first and most important one is that they all can be used frequently and in various ways. None of these objects will end up in the bottom of a drawer. They are useful and convenient. In the luckiest case, they anticipate the desires of those who receive them. The outcome is easy to foresee: your audience will be grateful to you.
Let's have a look at them in detail.
Personalised Calendars: Earn Maximum Exposure, Practicality and Usefulness
You'll never go wrong with them. However, the field of personalised calendars includes almost endless choices. Each one is an opportunity but involves some risks as well.
For instance, desk calendars are elegant, original and ideal for the working place. They can be a good idea if you're looking for an original alternative to a common corporate gift. You can also take advantage of the practicality this model offers compared to wall calendars. A table planner is always at your fingertips. Your employees can write their notes on them at any time.
A weekly planner is economically demanding, but it expresses your dedication to your business. Above all, it's a real working tool.
Anyone can use it intensively and this is its true strength. In a way, it's an incredible opportunity to brand your employee's or customer's desk.
With colours, graphics and logo positioning you can convey anything and elicit any kind of reaction. You can evoke strong suggestions with an aggressive symbol or enhance your closeness to nature, if your brand is eco-inspired.
There are endless ways to customise a planner. Be careful, though. For this reason, the success of your calendar depends a lot on the look you decide to give it.
So, if you want to design it on your own, but don't have the necessary graphic skills, don't hesitate to ask for advice. In graphics, every colour and symbol, as well as the harmony between the elements convey a message. Miscommunication is definitely the last thing you want.
Mugs and Water Bottles: Predicting Trends, Anticipating Desires and Needs
Do you remember the bottle of water you used to bring to the office? Or maybe pick up at the vending machine? No, we're not talking about a prehistory: it was nearly yesterday.
Yet few images address the climatic issue like that of the disposable water bottle.
And what about plastic cups, which would crack and become useless with just a slightly more decisive grip? These objects were replaced so fast that to set a record in history.
Whoever first thought of branding water bottles and mugs was a genius. Their smartness has been rewarded. These accessories have been – and still are – at the centre of a boom that's more unique than rare.
There is no person who does not have at least one personalised water bottle. Every major company has produced its own. They have been distributed in schools, in associations, and in every single event.
Those who have done so have had benefits of visibility and reputation. Custom mugs and water bottles – like everything that can be reused – spread the image of a modern, attentive, and responsible company.
Even in this case, this is not the most original idea you can have. However, you can avoid banality with a little creativity. Just choose a selection of colours, lines, materials and graphics that are yet to be seen and that represent your company at best.
Last But Not Least, Personalised Power Banks: At the Top of Hi-Tech Corporate Gifts Ranking
All the corporate gifts listed above are useful. They are all able to convey positive values that will reflect on your brand. Personalised power banks, however, have two additional features. They have a stronger personality and an immediately recognisable value.
Power banks are, in a word, smart. As a consequence, they will make those who receive them feel in tune with the times. The same goes for the one who gives them away, who will be seen as up-to-date and innovative.
If you are running a start-up, if you work in new technologies, or if you are young and don’t have budget issues, you should focus on this choice with no fear. Power banks set users free. Like a full tank of gasoline, they give you the idea of an unlimited horizon before you.
Finally, power banks are lifesavers. As such, everyone loves them. They project the same feeling on your brand, if you've exposed your logo in plain sight on their surface.
Take a look here for original and cutting-edge personalised power banks!
To Sum Up – Incredible Corporate Gifts and Where to Find Them
If you haven't included personalised corporate gifts in your business strategy yet, you have no more excuses to avoid them. Few things are able to promote your image on so many fronts at the same time. Plus, at a completely affordable cost.
On HiGift you can find these along with other promotional products. You can customise them all and distribute them as advertising items or gifts for your employees. Besides, by choosing our website you can count on the high quality of our items, which are all certified.
Especially in the case of electronic devices or – even more – if you are interested in accessories that will come into contact with food, it's very important to make sure that they are safe.
Delivery times vary depending on the item selected and the customisation technique chosen. In any case, they are around 15 – 20 working days for personalised promotional products, while they are considerably shortened in the case of neutral corporate gifts.
Plus, our team is available to support and advise you in your choice. Even in the case of these items, although they are always a safe bet, there are several factors to be considered.
For example, be careful with personalised water bottles. Those made of aluminium are not ideal for hot drinks. Glass water bottles are perhaps the most appealing one, but not the cheapest – and require some extra caution in use.
Plastic water bottles deserve a specific mention. Sometimes unfairly mistreated, they are safe, as long as they do not contain BPA. And, contrary to popular belief, some can be safely washed in the dishwasher.
