Why promote your brand with a personalised corporate gift?
Why choose custom mouse mats to promote your brand? It's essential to convey the identity of your company to the people who work in it, but especially to those who don't know about it or have heard of it vaguely.
There are several ways to consolidate brand identity, but corporate gifts are certainly one of the most powerful ways to acquire new customers, retain those you already have and strengthen relationships with employees within your company.
Anyone will certainly have received an accessory or any other object as a gift and then stopped using it after a short time because it wasn't very useful.
It's therefore essential to offer an item that can communicate something positive to your audience, and which they can find useful on a daily basis.
A popular corporate gift is custom mouse mats.
Not only are they very useful; they can also arouse positive emotions thanks to promotional images or your company logo.
Giving away a mouse mat is always a winning choice
Often the mistake that many companies make is to want to force an advertising message by sending emails or producing flyers.
It's important to want to transmit something to your audience but you have to try to do it discreetly.
In general, donating a personalised corporate gift is never perceived as a forced advertising message from your company, but as a real gift.
Your customers or employees will feel pampered when they receive a company mouse mat and they’ll be very happy as it's a promotional product that they can receive directly from you.
This gives a strong positive feeling to the customer who associates the gift received not only to your company but also to you.
It's these small details that make the difference. Today, customers look less at billboards as these are a method closer to mass advertising.
The audience today increasingly appreciates the originality and a company's attempt to be close to them, even physically.
There are several reasons why a customised mouse mat, though but a simple gift, is highly appreciated and constitutes an excellent sponsoring product for your company.
It's an easy-to-use corporate gift.
Everyone today has or uses a computer, whether desktop or laptop. In any case, everybody uses a mouse, so a mat is always useful. This object can be moved anywhere the customer wants, for example at work in the office. This is indeed a very important factor, because the corporate gift won't only affect your customer but will also be seen by many other people that may not know your company. For this reason, it's important to customise your mouse mat with a company logo that is well visible even from a medium distance.
- It lasts very long.
Sponsoring your company, whatever method you adopt, requires using money by your corporate coffers. Giving away a custom mouse mat, on the contrary, doesn't require a large economic expense. But that's not all. It's also a choice that pays off well from the point of view of how long you're going to be sponsored. This gift can be used for many years, so your logo will remain visible for as long it’s used.
Custom multi-function mouse mats
Those who think that a mouse mat is only useful to facilitate the movement of the mouse on a soft plane are mistaken. There are several models that allow you to charge any type of mobile phone or power other types of devices through a convenient USB output, too. The most expensive models are equipped with a wireless charger and a mobile phone holder.
- It doesn’t require a high source of investment
When you want to advertise your company through billboards, the company account is always subject to monthly expenses to keep it active. Choosing to give a corporate gift of this kind, instead, demands a one-time investment, which has a sponsoring power over time, as we’ve already seen. Consequently, your investment must be considered as an amortisation, as the asset in question maintains and guarantees utility over the years, so that the cost is spread over time, that is, over several years.
- Adults as well as children can use it
As we have seen, this gift can be very appreciated by your customers but above all it can also be used by children. We all know that children love gifts. You may think of giving a personalised mouse mat directly to the children of your customers. This arouses a strong feeling of loyalty to you as you fully show your gratitude to your customers. You will also definitely receive an advertising return as the youngest attend different places than their parents. So, even if to a small extent, you'll have a different sponsorship channel than what an adult audience can give you.
- It strengthens the team building of your company
It's important to make every member of your team feel at the centre of your project and your cause, so as to motivate them further. Distributing a corporate gift to your employees, such as a mouse mat, is a direct action that promotes communication and builds a climate of trust even among your company team members.
How to customise a mouse mat in an original way?
As we have seen, this type of promotional products manages to generate good feelings in your customers and employees. Moreover, many models are very useful.
However, it's also necessary to pay great attention to the elements that convey the image and identity of your company, including:
Inserting the logo
If you haven't created a company logo yet, then you can do it now and immediately launch your own corporate gift starting with mouse mats. Once you've identified an attractive logo for your company, you must position it in such a way that it's visible. But don’t pay attention to its size only. Inserting a large logo doesn’t always mean good advertising, as people's eyes are often looking for details. Inserting a small logo in the mat corner is a move that arouses a lot of interest in people who look at your promotional product.
Choosing the colour
The colour is fundamental because it's the basis on which you'll print your logo. You need to choose a colour that highlights the image of your company logo. However, it's also essential to understand that each colour conveys a different emotion. Colours are able to transmit different sensations depending on the shade and the colour itself. Giving a pink custom mouse mat rather than a red one definitely triggers different reactions in your audience, so you shall pay attention to the type of message you want to transmit.
When to give custom business mouse mats away?
If you’ve decided to buy custom mouse mats, which you might also integrate with other computer accessories, you must also guess the right time to give them away. It's important to distribute them around holidays, but there are many other moments when they can become a powerful promotional tool as well.
For example, handing out custom mouse mats at a corporate or external event is an important move that every entrepreneur should make.
These small moves can attract new customers who in turn will talk about you, thus creating a strong interaction around your name.
