Custom branded paper bags in history, from the invention of an innovative material to the first bag machine
Shopping bags, custom branded paper bags, personalised sacks: you can call them in various ways, but their usefulness will always be indisputable and of great value.
The process that led to the creation and use of custom branded paper bags began in 1844, when Friedrich Gottlob Keller thought of making a resistant paper from wood, which was used immediately afterwards in the world of packaging.
It was in 1852 that Francis Woller made the first machine that produced bag materials. These were fairly robust and could carry the groceries as well as the various items purchased in the stores.
In 1870 Margaret Knight invented another machine, which wasn't limited to producing material, but would cut, fold and glue each bag precisely. This product had another useful feature, a flat bottom on which the goods could be laid.
The use of personalised sacks was consolidated with the intuition of Charles Stilwel, who added a pair of handles to the bags to make them more manageable and comfortable to carry around when going out shopping.
The most recent ground-breaking custom branded bag was Walter H. Deubner's. In 1926, he noted with great enthusiasm the potential of creating shopping bags with greater capacity. He sensed that the more items bags could hold, the more customers would buy. He thus invented a bag equipped with rope handles, which made it easier and more comfortable to carry around, besides allowing it to bear a weight of thirty-five kilos.
Eco-sustainability: an important choice for sellers, companies and consumers
Nowadays there's no store without promotional shopping bags.
Some are environmentally sustainable, such as those made of paper, biodegradable plastic, hemp fibre, or polypropylene. They're very resistant to the extent that you can store and use them whenever you need them, unlike disposable plastic bags, which typically take 10 to 30 years to completely degrade.
For this reason, choosing the custom branded bags to give away in your store, business or company, is almost as important as choosing the products to sell.
Society and Advertising: surprising and attracting customers with personalised bags made with sustainable and creative materials
Our society’s constantly under the impulse of buying. In a world made of advertising, we need innovative, creative ideas with an immediate impact.
Personalised tote bags can bring a wide variety of advantages, for those who offer and those who get them alike.
Large and small entrepreneurs who want to promote their business in a way that's not too expensive should take them into consideration, especially if they're at the beginning of their career. It's in all respects a promotional, eco-sustainable product of daily use.
Inserting the logo of your company, shop or of any other activity, or even a slogan on the custom branded paper bags provided, you can get effective yet inexpensive advertising with an extra that catches attention.
Those who have a personalised tote bag can consider it as a real fashion object, which they can use for their daily shopping and more.
Personalised shopping bags can accompany you in a wide range of activities: in the gym, to carry water bottles, supplements, snacks, spare clothes; or in the house, to store items such as small appliances, hair accessories and beauty products. You could also use them on a nice walk in the mountains, where you may need to store your drinks, maybe a thermos with coffee, sandwiches and first aid materials.
Giving away custom branded paper bags: a gesture of courtesy, but also a great strategy
The longevity of a custom polypropylene bag shouldn't be underestimated. It can be used daily on several occasions, not only to go shopping in the centre or at the supermarket. You can use it as a fashionable bag to carry house and car keys, your wallet with documents and coins, a bottle of water, lighters, and any common object of daily use.
Giving your visitors free custom branded paper bags means surprising them, especially if you distribute them with other corporate gifts inside. For instance, a store could give away its promotional shopping bags with free samples of creams, perfumes, makeup, manicure tools or other cosmetic materials.
A pharmacy could do the same thing by adding samples of supplements, creams and products for specific conditions, or sunscreens and suntan lotions in summer.
A private clinic could provide small personalised sacks to store masks, sanitising gel and even a flyer with rules to prevent contagions.
In tailoring or laundry, a shopping bag is useful for safely gathering the clothes handed to the activity.
A restaurant could put a doggy bag into it when requested by the customer, so as to avoid throwing food away and wasting resources.
Customising paper bags with your company logo can also be a winning strategy at fairs. In this case, they could carry various corporate gifts, from pens, which are an evergreen option, to key rings and calendars, which are particularly suitable for a Christmas or year-end event.
Personalised tote bags have revolutionised shopping habits thanks to the unprecedented comfort they offer, the long-lasting material they're made of, and their visual effect.
Why invest in custom branded paper bags?
It's easy: paper or polypropylene bags are reusable. If it has a strong impact – with a captivating design, effective logos, bright or more sober colours –, a shopping bag can attract the attention of potential new buyers, enticing those who don't know the brand or the store to visit it, and giving you the chance to acquire new loyal customers.
It's in all respects a promotional marketing move.
That's why you can rely on HiGift's catalogue, where you can find and customise bags of all kinds.
On our site you can choose materials, from paper to polypropylene, as well as sizes and colours for every need. In this way, you can better adapt your logo and make it stand out with a unique product. In addition, our site allows you to try out your logo, image or writing on the tote bags, in a totally free and reliable way. Make sure, then, that you have the file of your logo or of any element you want to insert, that it has a good resolution and opt for a vector file if possible.
HiGift provides a wide range of products, divided not only by type of corporate gifts, but also by activity, so as to meet the needs of each company with the appropriate services and materials.
There are customisable bags for gifts as well, from the most classic to the narrow and long ones, which are suitable for bottles. Whether they're a corporate gift to give to your customers or to take to a formal dinner, in any case, what matters is your brand on it!
In short, on HiGift you can release your imagination with personalised tote bags, but also turn very useful objects into advertising and design tools with our selection of promotional products and gift ideas for companies and shops.
