Are you thinking of personalised thermal glasses as corporate gifts to give to employees and customers of your bar, pub or restaurant? You probably have a thousand questions running through your mind about the effectiveness of custom corporate gifts for an activity like yours. Or are you simply in doubt about which object is suitable to represent your business?
Let me give you my opinion: as you are a business that works mainly in the field of gastronomy and nutrition, it's certainly a good idea to give gifts you can eat or drink with.
A dish or a pan could be cumbersome, not to mention expensive to give away. How about custom thermal cups? In this article we'll analyse the advantages of customising thermal glasses with your logo, your contact details and your information.
Are custom promotional products still a good marketing strategy in the digital age?
We live in 2022 where the internet reigns supreme over our private and professional lives. Web marketing's all that schools of communication teach, and therefore most of the content found online talks about promotion via the internet.
It's therefore quite common to hear companies wonder about the value of offline marketing.
According to a study conducted by the ASI (Advertising Specialty Institute): 85% of customers remember the company from which they received a corporate gift. You heard right, customers respond incredibly positively to gifts, and who can blame them: they're free!
How many times have you felt oppressed by an online advertisement, a commercial interruption while watching television or in the middle of a YouTube video?
Online marketing works to disrupt your entertainment. Have you ever heard anyone complain about a screwdriver instead? Absolutely not! Indeed, it's a useful tool that can bring the logo of a company and useful information.
Why choose personalised thermal glasses as a gift accessory?
We've found that the marketing strategy does the job and is useful to make your business known to the public, but why the custom thermal glasses? Let me paint you a scene: your client goes home after a hard day’s work and decides to have a coffee or a cold tea to relax. He pours the liquid into the thermal glass and sips it while, absorbed in his thoughts, he stares at your logo printed on the side of the corporate gift.
- The power of suggestion:
First of all, the consumer will associate your business with a feeling of physical and culinary well-being. Remember that it's a personalised thermal glass and as such it will normally be used to do something such as drinking a cool drink or warm up with a hot drink on a whim: do not underestimate the power of suggestion.
- It perfectly suits your business:
Whether you are a bar, a pub, or a restaurant, one of your tasks is to serve drinks to your customers. This may seem obvious but think about how lucky you are to be able to give an object that performs the exact same task that you also perform!
A construction company cannot give away trowels and a gardener will hardly choose to give away shears. I hope we'll agree on that!
- It's an eco-friendly product:
Custom thermal glasses are considered an eco-friendly product, such as the famous thermal water bottles, also available on higift.eu. Of course, this is good news from a moral and human point of view, but there's something else: let's not forget that respect for the environment is an ever-expanding market in every way.
A large audience pays particular attention to eating, drinking and buying environmentally sustainable products. I realise that you're not selling custom thermal glasses and that therefore you don't care about the market in this sense, but if you can make a good impression with an audience that appreciates, why not do it?
- A common object that will last long:
A glass is a necessary accessory in everyday life. Every time the lucky owner of a personalised thermal glass with your logo will open the tableware cabinet, he'll find it right before his eyes and be wanting to take it and use it. Repeat this operation a few times a day for many years and you can draw your own conclusions.
So, what seemed like a mere accessory to desperately try to get publicity until a few minutes ago, has turned into a useful corporate gift of common use, with a special consideration for nature and ecologists and your logo printed on its surface.
Customise custom thermal glasses with your business data and identity
Alright then, you've chosen the thermal glasses to sponsor your business and you've chosen the model that suits you best. Here's the best part: how do I customise my corporate gift?
A tip is to indulge yourself and let the identity of your business explode in all its grandeur.
The concepts of Brand Identity and Brand Awareness are key words your whole marketing campaign must necessarily be based on:
- Brand Identity:
In essence, it's the façade with which the company presents itself to its target audience. Consumers distinguish it through the logo, the products, the type of language it uses during a marketing strategy. If you want to know more about Brand Identity click here.
- Brand Awareness:
Your target audience should be able to recognise your brand or your company, or, in your case, your bar, pub or restaurant. It also shows the ability of the audience to connect your brand with your services. Learn more about Brand Awareness here!
So, think of a memorable trait of your personality that you can convey to your customers. Depending on what you've chosen, you should have the colour of your logo in mind: together with the graphics (which you've already chosen), it's the factor that impacts the most at first sight.
Just like a good dish brings a good smell with it, so the colour of your graphics can represent a mood!
In addition to the logo, you can decide whether to add other information such as the headline (slogan), your email address, your website and much more.
Decide how much information to print according to your personality: remember that abundance does not always pay off! Some brands, especially if considered classy (like a luxury restaurant, for example), tend to keep the brand only and, if anything, a small slogan. On the contrary, easy-going activities with a softer communication, prefer to abound with information. Make the choice that best suits your needs.
All right! Now that you've decided on the changes, the colours and the identity of your logo and your headline, you have all the information you need to make your culinary business known. Choose the personalised thermal glass that suits you and start your offline marketing strategy!
