Looking for a Nice and Useful Accessory? Custom Pins May Be Something for You
Custom pins allow you to express your personality and help you define your look. They are jewels of very ancient origins. Over the centuries, they have often been used to identify the social status of those who wore them.
Used as promotional products, they are part of the merchandising of every event and make for an efficient advertising tool for a company.
Pins are also very fancy collectibles, and they are sought after by fans. In some cases, vintage or limited edition badges can reach unexpected prices.
Among the most expensive ones we find, for example, those depicting some American baseball star. Their quotation can be even of thousands of dollars per piece, especially if they come with certificates from specialised companies that attest to their originality.
Their aesthetic value is, however, not their only feature. They are very useful as well. In many workplaces, custom pins are used to indicate the role that each employee plays within the company. Or, in other cases, they bear the name of the people who wear them.
This last example increasingly concerns supermarkets. Other areas in which it is spreading are those of large consumer electronics sales centres or, in general, large shops divided into departments.
There are then two sectors in which these corporate gifts get to be of high value. We are talking about hotels and catering activities. The staff working in these places have a direct relationship with customers and a personalised badge can be of great help.
Custom Pins: A Key Corporate Gift
Although a small object apparently of little importance, a personalised badge with name can be very relevant for a business. This is especially true if you consider custom pins in relation with the psychology of fashion.
In this sense, personalised badges take on a much greater value. They play an important role in creating the basis of a relationship of trust with the customer in a few moments.
Knowing the name of the person in front of us, we are unconsciously more inclined to lower the level of distrust that we usually have towards strangers, to put aside defence mechanisms and to let people advise us in a more relaxed way.
As a result, the customer has a more pleasant perception of their experience and will be willing to repeat it.
This is the great hidden power of a personalised badge with the name written on it. These are implications that should not be underestimated. They serve to boost the image of your company and create a brand that inspires professionalism and trust within the work environment.
All this can be achieved with a limited budget that has a positive cost/benefit ratio.
Shape And Colour of a Custom Pin: The Details That Make the Difference
There are thousands of different brooch models on the market, customisable in shapes and colours. You can get virtually infinite combinations.
If you decide to buy these corporate gifts for your business, you must take into account different elements, in order to achieve the maximum result using the best budget you have available.
Here's a list of some of the aspects to think through:
- Dimensions
- Shape
- Material
- Graphics
- Writing font
At HiGift, we create custom pins among other promotional products. We offer you several options in terms of size. It is up to you to choose the one that will represent your brand. In your considerations, you should include two requirements:
1) the name of the employee must be clearly legible;
2) the badge must not be too large, lest it will be uncomfortable or awkward to the wearer.
As for the shape, the rectangle is the most common one. However, no one forbids you choosing an oval or a round shape, just to name a few. These options may be especially valuable if they recall the company logo.
The material of which the custom pin is made is important, too. There are badges made of metal or wood, while others are made of cork, plastic and epoxy resin. You even find pins that are produced with the combination of different materials.
Your choice should consider the material in relation to the employee's job. For instance, for a waiter who has to carry trays and plates and always handle objects you'd better choose a synthetic material that is ultimately more resistant to impact or rubbing, especially if covered with a protective layer of resin.
The font and graphics must be chosen hand in hand, since they are elements that work in synergy and are in close relationship with each other. The legibility of the writing depends on the way in which they are combined.
A simple typeface is always a wise choice, but you can achieve excellent results using the same font as the company logo as well.
In any case, the best way to create your custom pins is to rely on a professional graphic designer who knows how to match font and background in the most effective way.
If the fabric to which you want to apply the personalised badge is delicate, you should keep in mind that the tip can ruin it in the long run.
The budget required for the production of a small stock of custom pins is within everyone’s reach. Plus, you will have a more professional corporate image at a very low cost. This advantage can win the heart of you customers at first sight and is relevant to your brand.
Moreover, details are what makes a difference within a company and on how it is perceived. A customer who gets into a restaurant or a hotel will immediately notice the attention you paid to the care of the general image of the place.
