The promotion of the brand has always been an element of fundamental importance for the success of a store, of any kind. Today the promotion of the brand takes place both through social networks and through less technological channels such as the creation of promotional items such as custom branded paper bags with logo.
In fact, new stores are born every day, an extreme competitiveness to say the least. In addition to traditional-style shops, there are online shops that are enjoying growing success. Physical stores must find ways to attract more customers, even beating the competition from the web.
Among the promotional strategies useful to today's shops we remember the creation of a website and the management of social channels. These digital brand promotion tools allow a shop to make itself known to a very large number of potential customers in a simple and fast way.
However, commercial activities also have less innovative and technological tools at their disposal to increase brand awareness. Among these, the use of personalised bags with logo and shopper. Personalised tote bags and paper bags can be created directly online in just a few clicks. It is an effective solution, at the same time very economical.
Just what it takes for today's shops looking for visibility !
Custom envelopes: an important element in the brand identity strategy
At the time of purchase, the product must be carefully placed in a custom branded paper bag. The customer then leaves the shop with the envelope in his hands, transforming himself into a sort of walking advertising billboard . Walking through the streets of the city, the customer carries the brand around and shows it to everyone he meets.
The more personalised bags circulate on the streets of the city, the higher the diffusion of the brand. Consequently, the number of people who recognize it grows, who can distinguish that logo from any other logo they see. That's why personalised paper bags are an important element in the brand identity strategy
In addition, it must be remembered that the personalised shopper, if of quality, makes the customer even more satisfied with his purchase. It is indeed pleasant to hold a well-made envelope in your hands. It is also pleasant to note that passersby turn to look at her.
After all, there is a small seed of vanity in each of us, which a shop must be able to cultivate. A satisfied customer, who feels pleasure even after the purchase, is a customer loyal . He will return to that shop for his future purchases.
Customized envelopes for shops to be used during trade fairs and events
The shops often participate in trade fairs . These are opportunities to meet potential customers, but also with suppliers and external collaborators. They are therefore occasions that allow a shop to make itself known and to increase its business.
During fairs it is important to have personalised shopping bags and paper bags available, preferably of high quality to capture everyone's attention in an excellent way. The bags can be used for purchases made at the stand .
However, they are also useful for delivering some corporate gifts to all participants at the fair. In this way, the brand identity can be further strengthened.
Not only fairs, but also events in which the store decides to participate as a sponsor. Sports tournaments, theatrical performances, concerts , these and many others are the events that can be useful for a shop to circulate its name.
Graphic quality, an essential element for the success of the project
For this to be possible, it is essential to print the envelope on both sides . In this way you can be sure that the logo is always in evidence. The logo must be clearly visible, but not excessively large, therefore proportionate to the size of the envelope.
The print must be of quality, sharp, without smudging . Precisely for this reason it is good to rely on professionals in the sector such as Higift , considered by Ansa.it as the best site for personalised corporate gifts.
Just a few clicks are enough to create customized envelopes. In fact, it is sufficient to choose the type of envelope, upload the logo, place it in the project and size it. That's it, that's it. The envelope can be sent in print, in the desired quantity.
And the great thing is that it is possible to receive the goods within a few days at the desired address, even directly in the store. Having an online point of reference for the creation of customized envelopes is a guarantee.
In fact, there is never the risk of running out of envelopes. When they are about to finish, simply repeat the order to receive them in no time. Thanks to the power of the web , communication with the envelope supplier is also immediate and fast. In case of problems, there is always someone ready to solve them.
Selection guide: what are the best materials for your personalised paper bags?
The material of the envelope must be chosen first of all according to the type of product it must contain. In the case of gastronomic products, for example, it is necessary to choose a material that is suitable for contact and transport of food.
However, this is an irrelevant detail for a shoe shop, where the bag must be extremely resistant. The items purchased can in fact have a rather intense weight and it is necessary to avoid that the envelope can break in the hands of the customer after a few steps.
Over the last few years, the European Union has put in place a series of rules to combat environmental pollution, including a ban on the use of plastic bags. These decisions have made it possible to raise awareness of many people on the issue of environmental sustainability and consumers have become more and more responsible over time.
Precisely for this reason, plastic should be chosen for personalised shoppers only if recycled. Recycled plastic is ideal for grabbing the attention of eco-conscious customers. In fact, it is a material that comes from waste. It is a material that allows you to give plastic a second life, preventing it from polluting the planet we live on.
Alternatively, it is possible to opt for eco-friendly shopping bags made of biodegradable materials , recycled cotton or paper. Paper is undoubtedly the simplest and cheapest choice . It is therefore ideal for today's stores that are looking for greater exposure, but need to keep spending under control.
Personalised shopping bags: reusable several times but also aesthetically appealing
Whatever material you choose, it is important that the envelopes are never excessively thin. The risk is that they are fragile and usable only once. Custom envelopes, on the other hand, must be reusable . The more times customers reuse them, the more successful the brand identity strategy you want to bring into play will be.
When choosing, it is therefore good to evaluate the thickness of the paper or fabric and the maximum weight it can support. It is also important to evaluate the handle as well. In addition to being sturdy , it must be firm, therefore well anchored to the body of the envelope.
The envelopes must not be thin also because otherwise they could be created on the surface of the creases. The creases can hide the store logo in whole or in part. In this way, the work done is rendered null and void. If the logo is not visible, the brand identity cannot be developed adequately.
All the elements we have mentioned are important, but it is also necessary to take care of the aesthetic rendering of the envelope . In fact, in order for it to be possible to capture the attention and the gaze, conveying it on the brand, the envelope must be beautiful, captivating, full of charm. Fortunately, today it is possible to choose between different colors and patterns, in order to obtain an envelope that best represents the brand.
