When you are required to make choices for your company, countless factors emerge that need to be taken into consideration, above all, when it comes to guaranteeing your brand awareness. For good communication, in particular, we often and willingly move towards the distribution of promotional products that guarantee a good memorability of the brand image.
But the real question is: which items to choose? To answer this doubt, it is certainly necessary to identify those products most used by one's target and which, therefore, guarantee greater exposure of the same to the company logo. Secondly, the actual expense required to create personalized items should not be underestimated, which, of course, must not be excessively expensive.
This consideration is important to keep in mind, since in most cases the corporate gifts are given to its customers, current or potential, therefore it would not make sense for the company to invest an excessive amount of resources in such a communication. To find a good compromise between effective promotional products and low costs, we propose to read this ranking of the five best personalised corporate gifts.
In addition to this, we also suggest to take a look at corporate gifts, personalised items or promotional products ideas proposed by experts in the sector. Advise? If something piques your interest, take note!
FIFTH PLACE: CUSTOM CALENDAR? MAYBE YES OR MAYBE NOT
Personalised calendars are an evergreen that we all know very well. Because? Because, even those who are entrepreneurs are consumers at the same time and like everyone else finds themselves in the crosshairs of many banks, companies or supermarkets that regularly distribute calendars at the beginning of the year.
The question is, are calendars effective as personalised items? It depends. The main problem is that their distribution is essentially concentrated in the first weeks of the year and this means that consumers are bombarded with the offer of these products, in a very limited period of time.
This could be a problem for those who cannot prevail over the competition in distribution, in terms of timing and design . The problem, in fact, is that consumers who receive an untold amount of calendars often begin to think of them as waste paper, so if they don't catch their eye or aren't pleasant to combine in their study or kitchen, they often throw them away.
However, this personalized corporate gift could not fail to be included in this ranking: it is, in fact, one of the most popular economic product, most used by customers and, all in all, it offers some nice advantages.
Firstly, it is highly customizable, because it offers a lot of space for creativity and, secondly, if it were among the favorites of the public, the company would have guaranteed visibility for twelve months. Not bad, right?
FOURTH PLACE IN THE RANKING: PERSONALISED PENS
Personalised pens are a very popular promotional product and we can say that it is perhaps the most distributed by companies. The reason is simple: they are extremely, achievable in industrial quantities and very very practical. In fact, how many times does it happen to an average consumer to write down something with a pen found around the house? Where did that pen come from? So to discover this arcane mystery, that individual is exposed to the company logo. Et voilà: brand memorability.
It is precisely for this reason that pens are one of the most sought-after items. However, there are some considerations that condemn them to the fourth position in the standings. The first observation of all is that pens are a product seen and reviewed which, unfortunately, does not allow to associate the word "originality" with the company.
In addition, they are limited by the fact that their customization is very low : the design work that can be done on a pen, in fact, is particularly modest. For this reason, perhaps, an innovation-oriented and grandiose entrepreneur might decide not to rely on this item.
But at the same time, this could be the perfect reason to pique the interest of an entrepreneur oriented towards simplicity and tradition. To each his own choices.
CUSTOMIZED T-SHIRTS AND SWEATSHIRTS
Customize with your company logo printed t-shirts or printed sweatshirts is a rather strategic choice, in fact. The reason is simple: they are a classic piece of clothing that everyone uses to stay comfortable, go to the gym or go out for a walk.
What does this mean? It basically means that the consumer who wears your brand logo or image becomes a walking advertising sign . Not bad, right? Another particularly appetizing aspect is that t-shirts, perhaps more than sweatshirts, fall into the category of cheap products.
Of course, they don't cost as much as a pen but this is certainly due to the visibility they offer. In addition to this, they are also an excellent choice for those who want to indulge themselves with their creativity and create design t-shirts that encourage the customer to wear them even more.
The only limitation that could be taken into consideration is that going too low in terms of investment could lead to low quality printing. And if an average consumer sees their new t-shirt, just given as a gift, fade on the first wash, perhaps it could cause a bad consideration of your brand to circulate. So be careful!
SECOND PLACE: THE BELOVED PERSONALISED SPORT BOTTLES
At this point in the ranking, it is good to speak clearly: unfortunately, personalised water bottles and sport bottles require to increase the budget. However, this is only a small limitation in the face of the variety of benefits this item offers. First of all, distributing an object of this type to its customers conveys the idea that the company is close to the social and environmental issues most dear to consumers.
This leads to an improvement in the corporate consideration in people's minds. A second thing to consider is that custom water bottles are an extremely useful product that has a high likelihood of being used by the recipient. And if it is used, what does this mean?
It means that the brand logo is constantly exposed to the vision of potential new customers. Those who use water bottles, in fact, tend to leave them in constant display : for example, on the desk, in their study, in the university, in the gym, in the library or even on their bicycle.
It goes without saying that this product offers a high level of customization that can only make it even more attractive. Among other things, if you are particularly curious to see the history of this kind of bottles, just read these insights.
FIRST PLACE IN THE RANKING: PERSONALISED TOTE BAGS AS THE BEST PROMO ITEM EVER
Here you are, the customizable product that most of all will offer satisfaction: the shopping bags. These are canvas bags that combine all the elements mentioned for the other items in the ranking. First, they are inexpensive and achievable in fair quantities. They are light, space-saving and extremely easy to deploy.
What you must not underestimate about this product is that it is an object capable of transmitting, like water bottles, a particular attention to social and environmental values by the company.
In addition, they also allow to reach a very wide target: for example, young students who have to bring a change of clothes to school, ladies who do not use plastic bags for shopping, sportsmen who bring light gear to their outdoor sessions. or commuters wishing to take lunch to work.
Remember that all these categories of subjects move on foot, by car or by public transport and become, even in this case, walking billboards for your company. Sounds interesting, right?
A final point that ensures the undisputed first place is that, in addition to all this, even the shoppers are highly customizable and design elements, perfectly integrated into people's daily lives, increasingly replacing plastic shoppers.
At this purpose, take a look at this campaign related to “say goodbye” to plastic bags, click here to find out more.
Disadvantages and benefits as clearly as possible available from the most popular customizable items. If this guide has been useful to clear your ideas, one last piece of advice is to consult the offers of corporate gifts, personalised items or promotional products ideas proposed by those who understand and offer quality printing service to companies. Good luck in your choice: unleash your creativity!
