Ecological awareness has grown tremendously over the years. We’ve progressively moved from using superfluous and disposable goods to a more sustainable vision, following the examples of countries which have completely revised their interaction with consumer goods for a long time.
Personalised water bottles are one of the most representative green accessories, because they’re the perfect substitute for the water bottle you take out of the machine and the paper glasses you get from the dispenser.
Personalised water bottles for a new lifestyle
Thanks to the diffusion of drinking water fountains in many urban areas and a more health-oriented vision, the attention to always having high-quality fresh water is growing.
Thermal water bottles are a very popular green option, because they can be refilled as many times as you want and sanitised in a very simple way, using products of various types.
Above all, they ensure you have a certain amount of water available throughout the day. They can be useful both as a free corporate gift and as a flagship product for small or large businesses.
Use personalised water bottles to build a relationship of trust
Thermal water bottles are an interesting idea and customising them can be an excellent opportunity to advertise over time with a low investment.
Unlike flyers or other types of accessories, thermal water bottles have a virtually infinite utility. Moreover, if you print a well-made logo or a slogan on the surface or on the cap, success is guaranteed.
They’re practical accessories, which preserve heat in winter if filled with tea, herbal teas or coffee, and freshness in summer, when a sip of cold water can make a difference and cheer you up. In both cases, they can maintain the temperature you prefer for several hours.
Thermal bottles can be customised with high-quality prints or laser engravings to obtain very resistant, defined, and sharp images. As for the types, they’re available in three different materials.
They can be made of stainless steel, a thin laminate of the highest quality, which has excellent corrosion resistance and doesn’t release contaminants into the water even after years.
Another popular material is polyethylene, a practical alternative especially indicated for sportsmen and those who have to carry their bottle with them but don’t have a space to keep it.
Finally, there are those in shockproof tempered glass, resistant to shocks and falls, which can be comfortably stored in the bag because they’ll hardly break into jagged shards.
Thermal water bottles for branding and long-term advertising
When you make an investment in advertising or fidelity, you have to deal with two relevant factors. The first is its durability over time and the second is the relationship that the public will have with the message.
Thermal water bottles are an excellent solution because, thanks to the highest quality shockproof, deformation-proof, and easy-to-sanitise materials, they can be included in an advertising campaign for months, if not years, without losing effectiveness.
If the logo is well designed, it’ll be visible every time someone takes the bottle to drink. Those around him will be able to see your brand with all its promotional implications.
The thermal bottle exerts its communicative function even if positioned on the desk or kept in the car. In conclusion, this object is always suitable for making your company known in an incisive way.
The relationship between the advertising element and the user is important, too. If a person sees your logo printed on a water bottle, he’ll consider your company as young, enterprising, and above all having a modern vision and being in line with current trends.
A water bottle communicates that you want to protect the environment, that you think pragmatically and that you wish for a direct relationship with customers. At the same time, it conveys the possibility of a constant interaction with your company and positive feelings in general. On the other hand, other objects can be more limited in terms of functions and reachable audience.
This accessory is aimed at a wide range of users. Not only your direct customers, but their children, friends, and parents, too, can benefit from it. It can be a successful gift and perform the communicative function on a very large part of the audience.
For instance, one of your customers who’s received your personalised water bottle may lend it to a friend. This is a very common situation and extremely beneficial for you, as your corporate gift is thus seen and used by an external person, who’ll probably notice your logo and start to take an interest in your brand.
Choosing a quality water bottle with good finishes and practical usability will achieve even better results. If it’s easy to sanitise or suitable to be displayed as a piece of furniture on the office shelf, your customer will certainly appreciate its versatility and convenience.
Why should you invest in corporate gifts such as personalised water bottles?
The answer is very simple: drinking fresh water is an immediate need which is very important to maintain the right level of body hydration, especially on the hottest and most sultry days. Luckily, personalised water bottles can satisfy this necessity in a very simple way, thanks to their practicality of use. You can put them in your backpack or bag if you want to always have them at hand, but you can leave them on the table or keep them in the car as well.
In addition to responding to a real and physiological need, thermal water bottle can be useful for hygiene issues. With your own personal bottle, you can drink at any time without having to rely on other people’s or on the plastic bottles you can buy in bars or supermarkets along the way.
Comfort and ecological sensitivity are the points on which to focus in communicating with your customers.
When you give away a personalised water bottle as a free corporate gift, you should keep in mind that it’s useful, and that who receives them would have probably bought it at a higher price somewhere else. This means that the demand is utterly high. For this reason, you can also introduce it as a product in your online shop: its usefulness and practicality together with the increasing attention to green solutions will ensure you a return on your investment.
Currently, thermal water bottles are among the most popular items among those who lead an active life and, in particular, for all people who have to travel frequently for consultancy or other work-related reasons.
Besides, it’s always the ideal accessory for athletes, a cross-cutting category that includes virtually every age group, from the youngest to the elderly who don’t want to give up fitness.
Furthermore, the psychological level shouldn’t be underestimated. Attending some places with the right set of accessories is essential.
No one would ever go to the gym without their own personalised water bottle because these communicate to others that they belong to a community.
Many influencers’ posts on major social networks often feature this type of product as a key element and status symbol, because drinking water means staying young and performing.
Consequently, the bottle becomes a way to deliver a specific image of yourself and convey your attention to the health of the environment and of your body. In this case, customising it increases the communicative impact.
How do you communicate through a personalised water bottle?
From a technical point of view, the surface of thermal bottles is rather limited, but it’s sufficient to convey a clear message.
There are two options: the full cover provides for using the entire bottle to reproduce the logo, using, for instance, the colours of your brand over the entire surface; alternatively, you can use the fonts to distribute the writing vertically on one side.
The readability, of course, is different. The vertical writing is definitely clearer than the circular one that covers the whole surface but focusing on decoration and on the visual impact can be a winning strategy as well.
Investing in water bottles can be a great opportunity to restyle your graphics, too. You might consider changing your reference image to make it easier, both to adapt it to the surface of the bottle and to renew your business card by aligning it with new trends. Very often, a new advertising campaign can be very useful to redefine your image and improve it in various ways.
A brand that keeps up with the times will still have to make small or significant image changes from time to time. Even companies that are more connected to tradition or those which operate in a sector that’s quite resistant to changes in the online commerce can benefit from a restyling. Novelties are inspiring and making small modifications will be appreciated by both old-time and new customers. In this regard, personalised water bottles can be a great incentive to define your new image, focusing in particular on simplicity and on its communicative impact.
Find out the personalised water bottles available on HiGift, the professional site for the sale and personalisation of corporate gifts and more!
