The latest data collected and analysed by Infomineo leave no doubt. The trend towards energy saving and sustainability is constantly growing. That's why companies are investing more and more in promotional eco-friendly products.
Businesses that offer goods and/or services in different sectors aim at maximum sustainability. This aspect affects not only recruitment, but the way in which they advertise, too.
Moreover, the public's attention to respect for the environment is now a constant. For this reason, businesses plan marketing campaigns by using sustainable corporate gifts.
Promotional eco-friendly products for every business
We know that plastic doesn't biodegrade as other materials do. This means that almost all the plastic produced by man is still on our planet and will upset whole ecosystems for several years.
It's then no coincidence that Europe, after much debate, has decided to ban the production of single-use plastic objects in a definitive way. We're talking about plates, cutlery, glasses, straws, and the like.
In order to save the planet, legislative interventions aren't enough, though. Small and big concrete actions must be taken as well.
Everyone can contribute. Even companies that intend to advertise have the chance to choose many useful and functional solutions which have an attractive design, too.
Any commercial activity should make a more conscious and limited use of plastic. It doesn’t matter whether it's young or it's been active on the market for a long time. Besides, it should prefer accessories made with sustainable materials as they’re designed to help the environment.
Thanks to items of this kind, it'll be possible to carry out a marketing campaign which is at once effective and targeted. This will allow you to strengthen the relationship with long-standing customers, as well as to retain new ones.
We still use printing, billboards, and television largely as promotional forms. However, they're difficult to measure. Promotional eco-friendly products, on the other hand, always ensure a return on investment. Moreover, you can purchase them without spending too much.
Our planet is now on the verge of an environmental crisis. For this reason, it’s no longer possible to give away single-use items as in the past. They’re hard to dispose of and damage the environment.
Why do companies focus on promotional eco-friendly products?
At least until a few years ago, companies have been buying large quantities of unsustainable corporate gifts for customers and employees. However, things have changed a lot now.
Successful new promotional products are eco-friendly. They'll no longer be meant to fill trash bins. On the contrary, they’ll last and make everyday life easier.
On the one hand, there's a greater awareness of the environmental issue, and customers are pushed to minimise the consumption of plastic.
On the other hand, users now tend to prefer only quality items. Those made from recycled materials of natural origin are very appreciated. They’re in line with the latest trends and don't pollute the planet.
In short, sustainable corporate gifts go beyond the pure promotional purpose, though being very successful at advertising. Those who receive them can use them and sponsor your company for a long time.
This form of marketing is consistent with European regulation, which aims at banning single-use plastics.
Manufacturers of accessories with a low environmental impact offer very interesting options. We're talking about corporate gifts made from recycled materials, such as cork, bamboo, and other regenerated substances.
Green marketing campaigns with promotional eco-friendly products
The internal marketing departments of companies are choosing promotional eco-friendly products more and more often. Their purpose is to safeguard the planet on the one hand, and to launch successful advertising campaigns on the other. With these actions, they aim to retain their customers thanks to sustainable corporate gifts.
These accessories allow you to convey messages and information very easily. In this way, they improve the image of the company.
Giving away promotional eco-friendly products at events will be very advantageous. Think of fairs, meetings, inaugurations, parties, and any other event in which you wish to make a flagship product known. You'll give guests and customers sustainable corporate gifts which they can use on many occasions. Maybe they’ll use them in their free time or at work. Some will help them to study, others will be useful at home and in many other daily situations.
You should consider the aspect of customisation as well. We use the latest printing techniques in order to ensure a precise, flawless, and lasting result.
Customers, employees, and partners always love to receive high quality gifts. They'll be happy to use them and show them off proudly. If they’re happy with them, they’ll talk about them to friends. It’s not excluded that they’ll mention your company, too.
By the way, you should always choose products made of resistant and durable materials. People will hardly leave them in a drawer and will rather carry them around. In this way, they'll allow your logo to spread and reach more people.
Which promotional eco-friendly products should you buy?
Our selection of sustainable corporate gifts that can be customised as you prefer is quite varied. So, it won't be hard to find the right items to make your company successful.
You can think of classic items, with which you can't do wrong. For instance, you can choose personalised notebooks with covers of cork and recycled cardboard. Alternatively, you'll have polyester cases and pens in cardboard. Other options are bracelets with regenerated fabrics and umbrellas made of PET.
These promotional eco-friendly products are good for every company, regardless of the sector in which it operates.
The options don't end there, though. There are thermal cups or bamboo brushes, as well as bags made of cotton and jute. Then you have wooden keychains and glass lunch boxes. You could go for stationery made of coffee or wheat fibre for a unique gift. You can decide between wireless chargers with eco-friendly plastic body, kraft paper notebooks and much more.
Giving away promotional water bottles will make your customers and employees very happy. With this one sustainable corporate gift, they’ll have many benefits all at once. They can save on expenses, have the chance to sip some water at any time and reduce the daily environmental impact.
Other things to know about sustainable corporate gifts
Respect for the environment is a priority outside business activities, too. It affects everyone, not only companies of any size, but consumers and citizens as well.
A large part of the audience associates sustainable corporate gifts with the image of a strong company today. They perceive it as attentive to issues related to pollution and constantly committed to protecting nature.
HiGift offers a wide range of promotional eco-friendly products that you can customise in any way. They all reduce the environmental impact in the short and long term.
The sustainable corporate gifts available have a though-out design. They have good value for money and can be ordered in large quantities. They’re ideal to be given away during sales, holidays, and any other promotional event.
When your customers receive these sustainable corporate gifts, they'll no doubt be encouraged to use them. They’re useful, practical, and functional. All these features will increase the value of the gift.
