A Sustainable and Eco-Friendly Marketing Tool for Your Business: Personalised Shopping Bags and Printed Tote Bags

personalised tote bags

In this article we will talk about personalised tote bags. They are excellent promotional products to increase the visibility of your company by investing a small amount of money.

Nowadays, enhancing your business has become increasingly difficult. Often a company find it hard to communicate its corporate identity effectively, along with its values and objectives. Entrusting all the available budget to expensive sponsorships may not be enough.

First of all, you will have to work on your visual identity. Colours, fonts, logos and forms which represent your company, business or personal brand will be of great help.

One of the ways to better spread and convey your brand identity consists in starting a promotional campaign by giving away personalised tote bags. These promotional products and corporate gifts will ensure constant advertising around the city.

You can start printing the company logo and work and more particular elements afterwards. If your team is made of graphics or illustrators, they could create a printing set that matches the brand's palette.

By now, tote and shopping bags are everywhere because they are cheap and have a huge potential as promotional products and corporate gifts. Practical, comfortable and resistant, they are the best choice for an advertising campaign. Here are some of their qualities that make them incredibly successful promotional products:

  • Personalised tote bags are cheap. For this reason, they can be purchased in large quantities;
  • Printed tote bags are common accessories, so they will be used by anyone and on multiple occasions;
  • Last but not least, personalised shopper bags do not pollute.

Giving away corporate gifts is a great advertising strategy for acquiring new customers. With a small expense you can achieve excellent results in the short and long term.

There are several ways to use personalised tote bags as a marketing tool. You can include them in your company branded merchandise, give them to your customers or distribute them to your employees.

What's the Difference Between Other Promotional Products and Personalised Tote Bags?

Printed tote bags stand out for being useful and versatile. Printed cotton bags are used by everyone. Many carry around custom tote bags for different purposes. Moreover, your logo will be clearly visible on personalised shopper bags!

You find them anywhere, not just to go shopping. Printed tote bags and personalised shopper bags have become trendy objects even in casual outfits. Everyone can customise them by adding graphics, illustrations, logos and different prints.

Why Prefer Printed Cotton Bags or Personalised Shopping Bags?

personalised shopping bags

Sustainability has been a relevant issue for years not only for individual citizens, but for small/medium-sized enterprises and large companies as well. Every action can have an impact on the environment, and we are now aware of it.

Just as we know how important it is to quit using disposable plastic. Not surprisingly, in recent years several movements have tried to counter its use.

One example is No-Plastic Bag Day on September 12. This day aims to reduce the use of single-use bags and was established in 2009 by the British environmental association MCS (Marine Conservation Society).

Since 2010, the European Parliament has raised the issue of the use of plastic by proposing an alarming statistical study. So, many countries have introduced biodegradable disposable bags. However, there are still open discussions about their sustainability.

Today we have a greater sensitivity to the environmental cause. We know that reducing or even eliminating the use of plastic is now dear to everyone.

Along with personalised water bottles, shopping bags have become a great solution to replace the heavy use of plastic. We are all called to make more sustainable choices. In this context, it has become even more important for brands to take a stand on environmental issues.

Remember, however, that choosing personalised tote bags requires consistency with company style and values – as is the case with all corporate gifts. If, for instance, you want to give your brand a sustainable image, opting for organic cotton may be the right choice. Several promotional products are made with this material. The category of printed eco-friendly tote bags, for instance, offers several sustainable options to choose from.

But what if the mission of your company is different? Personalised shopping bags are eco-friendly in all cases. So, choose the fabric and print that best reflects the identity of your brand and the values of your business plan.

How to Choose Printed Tote Bags and Personalised Shopper Bags for Your Brand

In conclusion, here are some useful advice to choose the right personalised shopping bags for your company. Remember to check these points before purchasing your promotional products! Here are three tips:

  • Consider which fabric is best for you. From printed cotton bags to personalised jute bags, there are several eco-friendly options for a sustainable and high-impact promotion;
  • Calculate how big your personalised shopper bags should be. There are different models of printed tote bags. They differ for shape, size and handle length. Each type is perfect for a specific use;
  • Send quality files, so you get promotional products with excellent aesthetic performance. Sure you will leave a mark with these personalised shopper bags!

In general, pay attention to every detail.

As for the fabric, you can choose personalised tote bags made with organic cotton for 100% sustainable corporate gifts. The weight, on the other hand, changes according to the fabric with which personalised shopper bags are made.

Very cheap personalised shopping bags will probably be very lightweight, perfect for going out, making small purchases, storing small items.

If you're looking for sturdy custom tote bags to use as promotional products, you'll be on the safe side with personalised canvas tote bags.

Once you find out which custom tote bags are best suited to your needs, think about dimensions. On our site you will find large and spacious personalised shopper bags. Their long handles ensure greater resistance. However, you can also choose some classic custom tote bags. They can contain not too heavy groceries, company brochures and other not-bulky accessories or corporate gifts.

In any case, you can check weight and size on our site, in the product tab of all custom tote bags. Here you will find every specification, including material, certifications, packaging and possible prints.

We know that every user needs clear and precise information. We want to guarantee everyone a simple and satisfying experience with the purchase of our personalised tote bags.

Finally, as for the prints, it’s worth remembering that it is important to send quality files. Whether it's personalised jute bags or printed cotton bags, your promotional products will look well-defined and attractive once your logo or any writing or image is printed.

In this way, your company name and motto will be easy to read, and your logo or image will be clearly visible. Thanks to the large printable surface of personalised shopping bags, you can catch the most curious eyes even from afar!

On HiGift you can create your own personalised tote bags with different techniques such as screen printing, transfer printing or digital transfer.

You just need to decide which of our personalised shopper bags will become your next promotional products and start with your company campaign!

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